This marketing report uses EasyJet as a case study to explore various marketing principles. Part A examines the marketing process, benefits and costs of a marketing orientation, macro and micro environmental factors influencing marketing decisions, segmentation criteria, targeting strategies, buyer behavior, and new product positioning. It also delves into product development for competitive advantage, distribution arrangements, pricing strategies, promotional activities, and additional marketing mix elements. Part B focuses on the marketing mix for different consumer segments, developing marketing plans for B2B and B2C markets, and highlighting the differences between international and domestic marketing. The report concludes with a comprehensive list of references and a brief section on foreign expansion decision-making.