LSBM101 Marketing Principles and Practice: Ralph Lauren Presentation

This presentation analyzes the marketing strategy of Ralph Lauren, a global leader in lifestyle products. It delves into key marketing concepts, including production orientation, product orientation, sales orientation, and the societal marketing concept. The presentation examines consumer buying decisions, specifically for women, outlining the stages of need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. The content emphasizes the importance of effective and efficient business production, advertising, and promotion strategies, while considering consumer needs and societal well-being. The presentation concludes by highlighting the significance of aligning marketing strategies with consumer needs and wants, supported by relevant references.

RALPH LAUREN – MARKETING
SRATEGY
Marketing principles are those strategies for marketing department on
which maximum stakeholders get agreed. Different marketing
principles are being used for improving the performance of company’s
current product in which it is dealing. It will help the organisation in
launching a new product in the market. In this present presentation
Ralph Lauren has been chosen for assessment. Ralph Lauren is a
global leader in lifestyle products and it has developed the brand
name in the past 50 years. This present presentation will majorly
focus on Key marketing concepts.

KEY MARKETING CONCEPTS
Marketing is the major function of every organisation which focuses on
covering maximum possible target market by way of advertising,
promotion and different marketing strategies. There are some major
marketing concepts which are followed in order to carry the marketing
process.
 Production Orientation
 Product Orientation
 Sales orientation
 Societal marketing concept

CONTINUE..
Production Orientation: The most important concept of production is to operate the
business production in such a way that it gives most effective and efficient outcomes.
When the company sales its products at low cost and maintains the quality at its best.
Product Orientation: Every organisation believes in offering such products where
the consumer gets most satisfied and feels as if their needs are being taken care by the
company
Sales orientation: Companies have a different sales department which operates
according to the target and profits of the company. Sale is that function of
organisation which always runs for increasing sales as much as it can.
Societal marketing concept: This concept says that organisation should focus on
wants and needs of consumer better than their competitors. Other than this it says that
delivers value better than the competitors and keeps and maintains the well-being of
society. It is really important to do such activities and carry operation in such a way
that it does not harm society and keep the environment clean.
CONTINUE..

Consumer Buying decision for
WomenNeed Recognition: Every person needs to think before making any buying decision.
It is that stage of decision making process where the consumer goes before the
purchase they made any product. In context to the Polo Ralph Lauren organisation,
women recognise their needs first that what they need to buy and after knowing the
same they move to the next step of purchasing polo products.
Information search: This is the second stage of making purchase decision in which
the person makes all the internal and external research which will get help regard the
external environment in which details about the brands will be made. This can be
done through public and personal sources. Women while buying Polo products go
through the same process where they take detail information research regarding the
polo products ad about the brand name .

CONTINUE..CONTINUE..CONTINUE..CONTINUE..
Evaluation of Alternatives: This is the third stage where people take the
detail of all the other brand options where they can get same products or
consumer feel that these products have the ability to give what they are
seeking for. Women compare other brands with Polo Products.
Purchase decision: After going through all the stages, consumer comes up
with the final decision of purchasing products. This will help people in getting
involved completely with the brand.
Post decision: This is the last stage where consumer makes the final decision
and recognise that the purchase made is satisfactory or not
CONTINUE..

CONCLUSION
It can been concluded that it is important to operate the business
production in such a way that it gives most effective and efficient
outcomes. In addition to this, there are various stages through which the
person goes in order to make purchase decision regarding the products
they have to buy. Other than this, organisation marketing department
helps in promotion and advertising of products by making various
different strategies. Furthermore, all the strategies and policies of
marketing should be made after considering needs and wants of people.

REFERENCES
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DeVincenzo, M.H. and Scammon, D., 2015. Principle-based consumption communities: Exploring the meanings derived
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Burns, L.D., 2014, July. FASHION DESIGN AND MARKETING FOR SUSTAINABILITY AND SOCIAL CHANGE:
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