McDonald's: Marketing Principles and Strategies Case Study Analysis

This report provides a comprehensive analysis of McDonald's marketing principles. It begins by introducing the core concepts of marketing, emphasizing their application in various business contexts, particularly within the fast-food industry. The report then delves into a case study of McDonald's, examining their specific marketing strategies, including product promotion, advertising, pricing, and distribution. The analysis highlights how McDonald's adapts its marketing approach to different customer segments and markets. The conclusion emphasizes the importance of incorporating effective marketing principles to enhance market share and sales. It discusses McDonald's marketing plan, including identifying customer needs, selecting distribution channels, and determining product pricing based on customer sensitivity and product lifecycle. The report underscores the significance of accessible pricing strategies and the strategic placement of restaurants for customer convenience.

MARKETING PRINCIPLES

INTRODUCTION
The principles of marketing includes process, techniques plus ideas that are applied in
varied businesses to enhance the performance of their current product lines in the market as
well as to initiate new business operations into new market or place. With regards to category
of business, the marketing strategies can different from one company to other. Moreover, it is
taken as a complete set of product promotion, advertising, pricing plus distribution to ensure
an organization’s successful operations. The below report is briefing about different
marketing principle areas and issues with a special reference to a world’s largest hamburger
fast food restaurant chain, McDonalds. Here, the paper is defining different sides of
marketing principles to identify best one for the restaurant. It will assist the marketing
manager in learning proper marketing principles to optimize their offerings and starting their
new restaurant in the potential market.
CONCLUSION
It can be concluded from above paper that to get enhanced share in the market along
with excellent sales, adequate marketing principles incorporation in the organization’s
operations is very important. McDonalds makes necessary modifications and market its
different stuffs into distinct background of customers for fulfilling their respective demands.
The restaurant chain can also undertake marketing activities through television ads, personal
selling, sales promotion as well as marinating good relations with public. The marketing plan
of McDonalds can follow some steps in a sequence by determining customer’s needs,
defining possible methods in which they would get their required items and then considering
both indirect and direct distribution channels. Moreover, for the pricing of products, the
organization’s marketer must evaluate sensitivity of target customers, product life cycle
together with the total products demanded in the market. Finally, eateries can be placed at
affordable rates at different restaurants for the convenience and easiness of buyers.