This report provides an overview of marketing principles and practices, focusing on key elements such as PEST analysis, company objectives, and the STP model (Segmentation, Targeting, and Positioning). It delves into marketing tactics, including product standardization and adaptation, pricing strategies, and promotional activities. The report also outlines action plans with financial allocations for print media, restaurant equipment, and marketing initiatives. It emphasizes the importance of control through benchmarking to analyze organizational performance and competitive positioning. The conclusion highlights the significance of marketing principles in establishing a positive brand image. Desklib offers this and many other solved assignments to aid students in their studies.
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