Marketing Principles Report: Analysis of Ralph Lauren Corporation

This report examines the marketing principles employed by the Ralph Lauren Corporation, providing an overview of key marketing concepts such as marketing orientation and social marketing. It explores the company's strategies and their alignment with customer needs and preferences. The report also analyzes the customer decision-making process when purchasing Polo products, from need recognition to post-purchase evaluation. By detailing the application of these principles, the report aims to provide a comprehensive understanding of how the Ralph Lauren Corporation utilizes marketing to achieve its business objectives. The report also includes a literature review and concludes with the importance of marketing principles in an organization.

Marketing Principles

The power point presentation will include following
 Key marketing concepts used by The Ralph Lauren Corporation
 Customer decision making process when purchasing polo products.
Introduction

In the words Rivera, (2017) of The Ralph Lauren Corporation follows marketing concepts to promote
their products among customers. Concepts which are used by company are marketing management
orientation and social marketing orientation.
 Marketing orientation
 Social marketing concept
Key marketing concepts used by The Ralph Lauren Corporation

 Production concept
 Product concept
 Selling concept
 Marketing concept
Marketing orientation

This concept used by The Ralph Lauren Corporation just to satisfy human welfare.
This concept used to achieve long term success in the company so that developing marketing strategy
company able to fulfils customer satisfaction and to improve both society and customers among
competitors in the market.
This concept used to develop idea which improve corporate responsibility and maintain their
development.
Social marketing concept

 Need recognition
 Information search
 Evaluation
 purchase
 Post purchase evaluation
Customer decision making process when purchasing polo products.

 This present report from the above study concluded that marketing principles plays an important role
in an organisation which helps in analysing customer needs and wants from the organisation.
 In this report literature review given on key marketing concepts of The Ralph Lauren Corporation
and also customer decision-making process when purchasing polo products of the company.
Conclusion

Rivera, J., 2017. Marketing Principles.
Grzegorczyk, W., 2017. New Marketing Concepts in Marketing Strategies on International
Markets. Annales Universitatis Mariae Curie-Skłodowska. Sectio H. Oeconomia. 51(2). pp.97-104.
Armstrong and et.al., 2014. Principles of marketing. Pearson Australia.
References