This case study examines Print Cakes, a bakery specializing in cupcakes and branded treats, and its marketing strategies in the digital age. The analysis covers Print Cakes' mission, core offerings, and customer needs, including psychological, social, cultural, and personal factors influencing purchasing behavior. It explores the application of the marketing mix (product, place, price, promotion, people, process, and physical evidence) and evaluates Print Cakes' marketing orientation, including initiation, reconstitution, institutionalization, and maintenance phases. The study also delves into the impact of MarTech technologies, particularly customer journey mapping (CJM), its stages, applications, touchpoints, and relevance to buyer behavior and 'Jobs to be Done' contexts. The report provides an executive summary of the marketing landscape and the company's adaptation to the digital market.
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