Marketing Essentials: Marketing Processes, Roles in EE Limited

This report provides an overview of marketing essentials, focusing on marketing processes and the roles and responsibilities of marketing managers, particularly within the context of EE Limited. It begins by defining marketing and its evolution with market trends, highlighting the shift towards digital marketing and the importance of transparency and mobile strategies. The report details various marketing processes, including mission identification, situation analysis, objective development, and strategy creation. It further examines the specific roles of marketing managers in EE Limited, emphasizing market segmentation, strategy development, budget forecasting, and timely delivery. The significance of customer satisfaction and the interrelations between functional departments in EE Limited are also discussed, concluding that effective marketing is crucial for ensuring customer service and satisfaction. References to relevant academic sources are included to support the analysis.

MARKETING
ESSENTIALS

INTRODUCTION
 In the present world, marketing is regarded as very
important philosophy or mechanism for a
particular company.
 The marketing is the concept of different analysis
and prediction of market segmentations by an
organisation.

CONCEPT OF MARKETING WITH
MARKET TRENDS
 The concept of marketing established the
mechanism of analysis regarding customer needs
and expectation for products and services within
the market.
 The current trends of marketing facilitating with
the involvement of digital marketing process by
the company.
 The future trends can be segregated as
maintenance of transparency among customers and
company and mobile strategy of marketing can
also depict as future trend of marketing within the
business.

OVERVIEW OF VARIOUS MARKING
PROCESSES
 The marketing process deals with mission identification
of the organisation to recollect the segment of different
tasks and mechanisms.
 The marketing processes also involve situation analysis
 The development of organisational objectives cares also
includes within the process of marketing.
 the developments of marketing strategies are one of the
processes of marketing to assure the better presentation
of business products in front of customers.
 Planning and evaluation for achieving objectives in the
market are essential for an organisation.

ROLES AND RESPONSIBILITIES OF
MARKETING MANAGER IN EE LIMITED
 Proper market segmentation,
the roles and responsibilities of
marketing managers are very
important.
 The main role of the marketing
manager is to develop the
strategy and plan for the
establishment of proper
marketing process within the
business.
 The budget forecasting for the
different association of
marketing works
 To ensure the delivery process
in time to the market

VALUES AND IMPORTANCE
REGARDING ROLE OF MARKETING
IN EE LIMITED
 The marketing department
develops the effective services
as per the requirement of
customers within the market.
 EE Limited also considers the
values regarding satisfaction of
customer's need by providing
them proper services.
 Different techniques and
procedures are also created by
the marketing department to
assure the social behaviour of
the customers within the
market.

SIGNIFICANCE OF
INTERRELATIONS BETWEEN
FUNCTIONAL DEPARTMENT IN
EE LIMITED
The main
significance of
interrelations
between functional
departments in EE
Limited is to create
trust and respect in
order to collect the
information
regarding customers.

CONCLUSION
 It can be concluded that the marketing department
plays very important roles in ensuring the
customer services.
 It can help to create customer satisfaction for
providing products for the customers.

REFERENCES
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