Marketing Processes and Planning: Detailed Report & Media Plan

Verified

Added on  2023/06/15

|8
|1166
|389
Report
AI Summary
This report provides a detailed marketing plan, encompassing key elements such as SMART objectives, internal and external analyses (SWOT and PESTEL), and the marketing mix (Product, Price, Place, Promotion). It outlines strategies for increasing food product services, identifies strengths, weaknesses, opportunities, and threats, and addresses political, economic, social, technological, environmental, and legal factors. The plan includes a media plan with budget allocation for various marketing activities like posters, promotional events, email marketing, and TV marketing. Key performance indicators are discussed, focusing on customer needs and online service advantages. The report concludes that a well-structured marketing plan and multimedia activities are crucial for organizational growth and customer engagement. Desklib offers a wealth of similar documents and study tools for students.
Document Page
Marketing Processes and
Planning
tabler-icon-diamond-filled.svg

Paraphrase This Document

Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
Document Page
TABLE OF CONTENTS
INTRODUCTION............................................................................................................................3
MAIN BODY...................................................................................................................................3
PART 3............................................................................................................................................3
Marketing plan.............................................................................................................................3
Media plan....................................................................................................................................5
CONCLUSION................................................................................................................................7
REFERENCES.................................................................................................................................8
Document Page
INTRODUCTION
This will explain marketing plan which include the various key elements and media plan
that include rationale and recommendation that meet budgetary requirement and objective
marketing campaign.
MAIN BODY
PART 3
Marketing plan
SMART objective-
To increase the food products services by 87%, at the end year 2022.
Internal and external analysis-
SWOT:
Strength:-
The organization will built expertise for entering into new market with having new
products. Morrison set brand portfolio, strong distribution network, dealer community, high level
of customer satisfaction (Fomina, 2020).
Weakness:-
Organization requires more investment in developing new technology, financial planning
which is not done properly and efficient and also require for high attrition rate in employee.
Opportunities:-
Morrison can easily develop new customer from having online channels, new
environment policies, and it will also work for their consumer behaviour in opening new market
and diversify their better food quality.
Threat:-
New technology development by the competitors and having no regular supply of
innovative products along with, intense competition which increase the player for the
organization in developing food products,
PESTEL:
Political:-
Document Page
Brexit was major concept and there will be lots of uncertainty for developing the food
products in organization (An, 2020). Moreover, changes due to having policies and regulation,
multiple government legislation with UK food retailers.
Economic:-
Brexit that can cause fluctuation in created inflationary pressure and currency. People
have changes their food pattern and make them rising with various household budget becoming
tighter for consumer.
Social:-
The organization will develop the hug food products so that, due to pandemic no people
will suffer. Rising age population will also help the better business opportunities.
Technology:-
Investing more for online delivery and will make the proper use of digital data to inform
the business identification which emerging trends and have better serve customer.
Environment:-
Morrison will make the use of plastic bags and poly boxes for supply chain by launching
returnable for food products Organization is offering plastic-free fruits and vegetables option for
their customer.
Legal:-
The company will follow the legal and policies to support the guidance compliance with
survival regulation (Reinikainen, 2021). Furthermore, complies about the food safety and legal
standards like creating more targets for the organization.
Marketing mix-
Products:-
Morrison will lead with grocer and also keep focus on fresh food. High quality and fresh
food is the best success key for the organization and also runs business under various brands.
Products in organization for food such as- fish, bread, butter, sandwich, burger and so on.
Price:-
The organization will make the use of premium pricing, product bundle pricing and
promotional pricing activities (Hautamäki, 2021). However, offer more and match cards with
their price comparison tools.
Place:-
tabler-icon-diamond-filled.svg

Paraphrase This Document

Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
Document Page
The company will operates and make their control over the great portion for the fresh
food supply chain. The wide presence and geographical distribution channels will be strategy for
the organization.
Promotion:-
Morrison will offer lower prices of food products and huge range of their products to
customer (Yuruk-Kayapinar, 2020). While the good products to customer this will lead them to
pull by promotion and make their special offer online and offline.
Budget- (in dollars)
Expenses Cost
Rent 12.3
Administration
expanses
11.2
Recruiting
employee
45.2
Transportation 56.0
Other expanses 14.23
Key performance indicator-
Morrison can work more towards developing the food products sales by recognize the
customer problem and needs, evaluating them and solution. While, through which can easily
order food using online services and having advantage for fast delivery (Ferro and de Souza
Brum, 2020). Moreover, different ways customer selecting their alternatives and this will help
them for best features to increasing sales and conversion.
Media plan
Media budget- (in dollars)
Marketing
activities
Cost
Poster 8.5
Promotional events 25.2
Email marketing 14.2
TV marketing 6.3
Document Page
Multi-media activities which play the role for increasing the marketing objective and also keep
the organization for achieving the sales, promotional events, email marketing and so on, this will
help the organization because, due to having pandemic many of people have stop going outside,
so this could be more benefits for them, especially, old ages people who are still unable to go
outside of their home. For those people organization has set the TV marketing, poster so that
could be easier for them in reaching out towards the organization. Morrison will make the proper
use of digital concepts, social media channels for communication with their stakeholder. While
through which this could help the organization for knowing about their target customer and how
much the products will be more benefit to their customer (by reviews). Using social media
platform customer will get more attraction from the images, blog and so on. Through which they
can easily place the order and keep themselves as loyal customer. Multi-media plan is based on
qualitative criteria, because in present time many of people are shopping from social media
platform and this could easier for organization in taking review about their products and services.
Document Page
CONCLUSION
From the above it had been concluded that, marketing plan for the organization which play
the important role and keep the organization for developing new products and services within
estimated targeted. Multi-media activities for organization seem to be important through which
they can easily buy or place order according to their customer choice.
tabler-icon-diamond-filled.svg

Paraphrase This Document

Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
Document Page
REFERENCES
Books and Journals
An, C., 2020. Marketing Plan Design for Classified Website Based on Big Data. In E3S Web of
Conferences (Vol. 218). EDP Sciences.
Ferro, G.S. and de Souza Brum, A.L., 2020. Design thinking as an innovation strategy for
business and marketing plans. e-Revista LOGO, 9(2), pp.44-64.
Fomina, N., 2020. Digital Marketing Plan. Case Company.
Hautamäki, A., 2021. Digital marketing plan & implementation for an active start-up e-
commerce business.
Reinikainen, J., 2021. Marketing plan for a blue light glasses distributor.
Yuruk-Kayapinar, P., 2020. Basic Marketing Strategies and Marketing Mix in Small-Scale
Sports Events. In Principles and Practices of Small-Scale Sport Event Management (pp.
147-173). IGI Global.
chevron_up_icon
1 out of 8
circle_padding
hide_on_mobile
zoom_out_icon
[object Object]