Unit 2: Marketing Processes and Planning - Concepts & Operations

This report provides a comprehensive evaluation of marketing concepts and operations, highlighting their significance in business success and expansion. It examines the role of marketing in driving product and service performance through innovative advertising techniques and effective product selection. The report also emphasizes the importance of marketing project planning, including budget decisions, team development, and the use of digital marketing software. Furthermore, it explores how marketing functions relate to the wider organizational context, enabling businesses to survive in competitive markets and develop effective reputations. The conclusion underscores the critical role of marketing in ensuring sustainability and success, emphasizing the need for marketing departments to consider essential factors for high-efficiency expansion within organizational activities. Desklib offers a wealth of similar study resources and solved assignments for students.

Unit 2 Marketing Processes and
Planning

TABLE OF CONTENT
• INTRODUCTION
• MAIN BODY
• P1 EVALUATION OF MARKETING CONCEPT AND MARKETING
OPERATIONS INCLUDING THE MULTIPLE AREAS AND ROLE OF
MARKETING
• P2 MARKETING FUNCTION RELATES TO THE WIDER
ORGANISATIONAL CONTEXT
• CONCLUSION
• REFERENCES

INTRODUCTION
• Marketing play major role in business success and
continues effectiveness expansion within business
practices with evaluation of market demand analysis.
• Marketing process and planning is all above refers to
includes activities like application of resources which
useful for promotional perspective, involvement of
right product, price, evaluation of target audience and
many more which beneficial for organizational
success.

MAIN BODY
P1 EVALUATION OF MARKETING CONCEPT AND MARKETING OPERATIONS INCLUDING THE MULTIPLE
AREAS AND ROLE OF MARKETING
• Marketing concept: Marketing play major role in
business success and influence performance of
products and services with great manner.
• Application and development of various tools like
different and innovative advertising techniques,
selection of right and effective product, various from
other business products and many more.

• Marketing project planning: This term and approach is one
of the most essential terms which has power to develop
efficiency in business performance with proper planning.
• It includes various activities with consideration and
identification factors like budget decision, marketing expert’s
team development, evaluation of digital marketing software
identification and many more.
• Morrison industry junior marketing experts and business
marketing experts has build to prepare plan on the basis of
requirement like they decide to engage new products and their
promotional aspects.
MARKETING OPERATIONS USES IN DIFFERENT AREAS:

CONTINUE..
• Role of marketing: Marketing activity useful for
business product and services information
expansion and development to customer. It prepares
by the utilization and application of human
resources, techniques, approaches, software’s and
many more.
• Involvement of effective marketing practices is one
of the most effective technique for generate
revenue.
• Marketing department has responsibility and ability
to engage proper evaluation of product demand
identification, application of technological software
for identification of competitive good evaluation
and many more.

P2 MARKETING FUNCTION RELATES TO THE WIDER
ORGANISATIONAL CONTEXT
..
• Survives in the competitive market and different and
effective performance dvelopmeenet of business and
many more activities which useful for business
success and new opportunities and its mainly refers to
develop and uses by marketing functions application
in organization.
• Morrison company when decide to add new product
services for revenue generate their marketing
department has responsibilities to involve multiple
beneficial practices which has power to survives and
develop effective reputation in wide market.
Marketing function are as follows,
•

CONTINUE..
• Coordinate efforts with marketing
partners of company: Industries which has
great revenue and they do have potential to
influence their business activities with
sponsor involvement like various
companies uses for their promotional
perspective other company sources.
• Also companies take helps from other
marketing experts industries which have
great idea to uses of digital marketing tools
and potential to develop higher
effectiveness in marketing activity.

CONCLUSION
• It has been summarized from the above reflective
study that marketing play effective role sustainability
and success expansion in business.
• It has been clear that application of marketing roles,
functions, operation properly provide information
about which essential factors marketing department
has to consider for high efficiency expansion in
organization activity.

REFERENCES
• Book and journal
• Alawaad, H. A., 2021. The role of Artificial Intelligence
(AI) in Public Relations and Product Marketing in Modern
Organizations. Turkish Journal of Computer and
Mathematics Education (TURCOMAT). 12(14). pp.3180-
3187.
• Lu, J. and Niyomsilp, E., 2021. Impact of Marketing
Economy System on Chinese Local Government
Functions Transformation. Asia Pacific Journal of
Religions and Cultures. 5(2). pp.118-125.
• Fu, Y., Yang, M. and Han, D., 2021. Interactive Marketing
E-Commerce Recommendation System Driven by Big
Data Technology. Scientific Programming. 2021.