Unit 2: Marketing Processes and Planning Report 2021/22

This report provides an overview of marketing processes and planning, focusing on the concept of marketing, its various areas, and its role within an organization. It discusses how marketing functions relate to broader organizational functions, such as finance, production, and research and de...Read More

Marketing Processes and Planning

 INTRODUCTION
 PART 1
 Concept of marketing, different area and role of marketing
 Marketing function related to wider organizational function
 CONCLUSION
TABLE OF CONTENTS

 The marketing planning process which is systematic approaches for
developing marketing objective and goals, implementation and tactics.
 As most form update their marketing plan or setting up more marketing
budget, and they mainly spend the majority of evaluating in adjusting
tactics and current performance.
 This report will discuss the concept of marketing and their operation which
include the different area of marketing.
INTRODUCTION

 Marketing is the process of getting the products and services to be done in
right way to the right people at right place, price and time.
 Along with this also prefer for using the right promotion utilizing and
technique with having appropriate people in providing the customer
services with those good, services or other ideas (Li, Larimo and
Leonidou, 2021).
 Marketing operation that could be seemed about the overseeing an
organization program and campaigns planning and annual strategies
planning more about their activities.
 Here are some important role of marketing in Morrison:
Concept of marketing, different area and role of
marketing

 Meets customer wants and needs-
In Morrison organization, researcher that find out the need of consumer and this
could lead them for adopting their marketing strategies for developing the various
factors. They are also influenced more about what they want, as they are shaped by
individual and different culture personalities.
 Ensure organization growth, reputation and survival-
In organization, the various activities survives because for increasing the market
share and customer retention (Berger and et.al.,2020). Marketing which helps the
Morrison for achieving their goals and objective and help their customer with
satisfaction beyond their expectations.
 Adapting the right price-
Morrison's organization can easily adopt the critical elements producing the revenue
and this could also help for setting the fair prices, preparing right approaches and
incorporating some changes. Along with this help in exchange the process for
moving smoothly when the prices are fixed within their business activities.
CONTD…

 Finance department-
Without having the finance section, the marketing manage which
can never develop the business plan because for having the operating
planning activities (Moisander, Närvänen and Valtonen, 2020). Along with
this it's also needed enough capital for working with marketing function
and keep the organization for developing more. While making marketing
plan, manager that should consult to the finance department team so that
can easily allocate the finance resources and make sure for having the
appropriate succession. This also help the Morrison's organization which is
creating more coordination among the business function and also help in
creating more about the effective marketing budget which easily fulfil the
planning requirements.
Marketing function related to wider
organizational function

 Production department-
The most effective function for the manager in respect with marketing so that
identification and research can be easily come to know about market trends. After
collecting the information, this could also lead for consulting with the production
manager so that they can easily make the changes in production department
according to them. While having the mutual understanding this might be also leaded
with production and marketing which can make the necessary changes as per their
products, that help the organization for increasing productivity and profitability.
 Research and development department-
This section which is more responsible for searching about the needs of customer
and also help for developing their product quality which can bring an organization
to earn and reach high level of success and profits (Miskiewicz, 2020). This
department which lead with deeply research that analyse the information that is
collected by the marketing section for having better growth of Morrison's
organization.
CONTD…

 From the above it had been concluded that, role and area of marketing
which the help the organization for taking some decision. While this also
include about how the various organization is interrelated with the
marketing function.
CONCLUSION

 Berger, J. and et.al., 2020. Uniting the tribes: Using text for marketing
insight. Journal of Marketing. 84(1); pp.1-25.
 Li, F., Larimo, J. and Leonidou, L.C., 2021. Social media marketing
strategy: definition, conceptualization, taxonomy, validation, and future
agenda. Journal of the Academy of Marketing Science. 49(1). pp.51-70.
 Miskiewicz, R., 2020. Internet of Things in Marketing: Bibliometric
Analysis.
 Moisander, J., Närvänen, E. and Valtonen, A., 2020. Interpretive marketing
research: using ethnography in strategic market development.
REFERENCES