Marketing Essentials: Current Trends, Marketing Processes, and Roles

This report provides a comprehensive overview of marketing essentials. It begins with a definition of marketing and explores current and future trends, such as social media marketing, retargeting campaigns, text message advertisements, and targeted emails. The report then details the different marketing processes, including situation analysis (5C, PEST, and SWOT analyses), marketing strategy (STP), marketing mix decisions (product, pricing, distribution, and promotion), and implementation and control. It also examines the role and responsibilities of a marketing manager, including market research and customer relationship management. Furthermore, the report discusses how marketing influences and interrelates with other functional departments, such as operations, human resources, and finance, and highlights the value and importance of the marketing role in building firm reputation and driving sales. The report concludes with a summary of the key topics covered and includes a list of relevant references.