Marketing Essentials: Roles, Responsibilities, and Processes

This essay provides an overview of marketing essentials, focusing on the concept of marketing, different marketing processes, the roles and responsibilities of a marketing manager, the interrelation of the marketing manager with other functional departments, the value and importance of the marketing role, and the significance of effective interrelationships between different functional departments within EE Limited, a mobile manufacturing company in the UK. It highlights the importance of customer satisfaction and loyalty in the mobile phone industry, emphasizing the need for user-friendly and innovative mobile handsets to meet customer expectations. The essay also discusses various marketing processes such as order collection, delivery, feedback collection, and customer reviews, and how the marketing manager coordinates and plans marketing activities to increase the organization's profit. Furthermore, it explains how the marketing manager's business plan influences other departments like production, human resources, and customer service, and underscores the significance of cooperation between different functional departments to recognize customer needs and deliver effective mobile solutions.

MARKETING ESSENTIALS

Task 1
The concept of Marketing
Different marketing process
Role and responsibilities of the marketing manager
The interrelation of the marketing manager with other functional departments
Value and importance of the marketing role
Significance of effective interrelationship between different functional depart

 The concept of Marketing
 The mobile phone industry certainly depends on the customer satisfaction and customer loyalty.
Talking about the EE Limited which is a famous mobile manufacturing company of the UK. According
to current market research, the industry of mobile phone has gone through evolution. In other words,
Android is one of the significant operating systems which has been implemented by many mobile
manufacturing companies including EE limited. On the other hand, the overall marketing concept is
divided into several factors such as demand of customers, a price of products and market
opportunity(Lawrence, Pernici and Krogstie, 2005). Each and every segment of the marketing
concept has its individual significance. Besides that, demands of the customers are playing an
extraordinary role in the marketing concept. As per indicated by famous experts, in order to meet the
expectation of customers, the management of EE limited needs to provide a user-friendly and
innovative mobile handsets to their customers. In addition, with the help of this marketing strategy,
the management of EE Limited can increase the rate of their potential customers. On the other hand,
the price of mobile is one of the sensitive issues from the side of the customer's end. In other words,
most of the customers require latest mobiles in minimum rate. As a result, the management of EE
limited needs to focus on their expected customer’s spread amount(Kotler, 2012).

 Different marketing process
 The management of EE limited needs to observe their marketing process in order to
increase the revenue. On the other hand, the mobile phone industry includes various
types of marketing process such as order collection, delivery, feedback collection and
customer’s review. Each and every aspect of the marketing has its individual
importance. Besides that, EE Limited has different stores around the UK, and each and
every outlet contains latest mobiles manufactured by this company. According to sales,
headquarter efficient amount of mobiles to specific stores. Apart from that, in the
process of delivery, a transportation system required by the management of EE limited.
In other words, through a vehicle various types of mobile handsets have been delivered
to different outlets of the EE limited. The final process is customer's review collection,
and in this process, the management of EE Limited can analyze and determine the
manufacturing faults which done during the production process (Jones, 2001).

 Role and responsibilities of the marketing manager
 Various types of roles and responsibilities of the marketing manager have been
utilized for the different purpose. In other words, the marketing department is
working under the observation of the marketing manager. On the other hand,
the marketing manager coordinates and plans different marketing activities
such as identification of the potential customers, developing marketing
campaigns and focusing on the activities of different teams. Moreover, the
marketing manager also prepares a business plan in order to execute various
marketing strategies to increase the profit of the organization. Apart from that,
some significant roles of the marketing managers are that, analyze current
market opportunities, identify the market objectives, implement strategy,
control the activities of team members and prepare an action plan for future
trends (McKeever, 2002).

 The interrelation of the marketing manager with other functional departments
of EE Limited
 As early mentioned, the marketing manager concludes a proper business plan
which includes various strategies and techniques to increase the profit of the
organization. On the other hand, the CEO of the EE limited needs to approve the
business proposal of the marketing manager for upcoming stages of strategy
implementation. Besides that, the production department has to identify
changes which include the business plan proposed by the marketing manager.
On the other hand, human resources department is also influenced by the
business plan of the marketing manager because the HR manager needs to
know the modification related information for the selection process. On the
other hand, customer service policies also enhanced by the business plan of the
marketing manager of the EE limited (Joynt and Morton, 2012).

 Value and importance of the marketing role
 It is already notified that EE Limited is a well-established mobile
manufacturing company of the UK. On the other side, many significant
studies explained the significance of the evolution which occurs in the
mobile industry last few years. In this evolution, most of the customers
want full touch screen android or windows based mobiles in low prices. So,
the management of EE limited recognize the demand of their potential
customers and introduce innovative mobile handsets with the help of
market research. Moreover, the marketing role includes various types of
value and importance such as analyzing customer’s expectation, collection
adequate information related to new mobiles and estimating price for new
and upcoming mobiles (Joynt and Morton, 2012).

 Significance of effective interrelationship between different
functional departments of EE limited
 EE limited includes various types of functional departments such as
production department, human resource department, delivery department
and service center department. Each and every department is interrelated
with each other and has an individual impact on the organizational
performance. Moreover, with the help of cooperative collaboration, the
management of EE limited can focus on the current market trend to
recognize the requirements of the customers. In addition, after identifying
the needs of the customers, EE limited can influence each department to
prepare and deliver effective mobiles for their customers.

References
Jones, M. (2001). The marketing process. 1st ed. New York: Harper & Row.
Joynt, P. and Morton, B. (2012). The global HR manager. 1st ed. London: Institute of Personnel and
Development.
Kotler, P. (2012). Marketing management. 1st ed. Upper Saddle River, N.J.: Prentice Hall.
Lawrence, E., Pernici, B. and Krogstie, J. (2005). Mobile information systems. 1st ed. New York, NY:
Springer.
McKeever, M. (2002). How to write a business plan. 1st ed. Berkeley, CA: Nolo.
Plesničar, A. and Zaletel-Kragelj, L. (2014). SWOT analysis. 1st ed.