Career Research Report: Marketing Profession Analysis and Skills

This report presents a comprehensive career research analysis focused on the marketing profession. It begins with an introduction to career research and its importance, followed by an exploration of the marketing field, detailing its functions and significance within organizations. The report then delves into secondary research, examining industry trends, technological changes, globalization impacts, and the evolving skills, knowledge, and experience required for a marketing career. This includes an audit of personal skills and knowledge. Primary research is conducted through an interview with a marketing professional at Amazon, providing real-world insights. The report concludes with an evaluation of the student's suitability for a marketing career, considering qualifications, skills, and the profession's emerging trends, and highlighting the importance of marketing in a competitive business environment. The report emphasizes the value of both primary and secondary research in making informed career decisions.

Table of Contents
INTRODUCTION...........................................................................................................................1
Career research report :- .............................................................................................................1
Secondary research :- .................................................................................................................1
Primary research :- .....................................................................................................................3
Evaluation...................................................................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Career research is use by all people and candidate that they join any job and enter in their
career so before join any industry and job so they evaluate and investigate and also research to
their chosen sector so it is called career research. Career research has main purpose collect
information about career sector and evaluate them (Stambulova, 2016). Marketing is a
important function of every organization that includes buying and selling, advertising and
development of product. It overall helps in attract customer and establish relationship with
company. This report will be cover that primary research and secondary research. It also covers
evaluation.
Career research report :-
Identify research sector :- it is a first process of career for every candidate. After
complete study I have opportunity to chose my field that I want to join. So after complete my
graduation I was choose marketing profession because I was interested in field work. Because it
is a important function of every organization and it helps to all department of work so through
this function organization conduct research in market and evaluate that latest trend, competitors
performance, advertisement, give idea for produce unique products and development so it is
necessary for organization. Its only department that employee get freedom because all work is do
in field. Its objective is attract efficient customer and establish long term relationship with them
it also helpful in increase profit of organization (Atak, Atik and Ceylan, 2016).
Secondary research :-
Secondary data means that used data reuse for research like census, organization data etc.
but this data and information not consume time and cost.
General trend which will impact on chosen profession :-
I researched in my chosen profession and collect secondary data and information.
Secondary data means that not a fresh data it is used. So it is easily collect from internet,
websites and census and government department. I research my chosen profession for my career
so I researched that about changes may happen in future like technology changes, customer
choice and fashion, globalisation, climate change etc so I got information that continue changing
technology and adopt by organization for improve goods and services and beat to competition
but it consume more cost and time (McIlveen, Perera and Blustein, 2018). Globalisation
increase day by day so it also change anytime so it also may happen. Continue changing in
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customer choice and it fashion also has very complex and difficult to manage so I research about
all these changes for prepare my self.
Technology changes may be impact on my profession because when I collect primary
data so I evaluate that every year many technologies changes adopt and innovation establish in
organization for improve and development so it also has to establish by marketers. But it
consumes more cost and time (Hess and Jepsen, 2017).
I also evaluate that globalisation also impact to my profession because global level
business increase day by day so its has to follow different rules and regulation.
Skills / knowledge and experience required :-
I researched for my career in my chosen field marketing so I got data and information
about required skill, knowledge and experience so it is only possible through secondary data.
Because I got information about skill for built career in marketing. I collect these information
through organization web site that I got skills, knowledge and experience that require and I also
collect information through that I have attend university's seminar so I met one person and I took
his interview so most information collect through my primary data. Following skills, knowledge
and experience is required in marketing (Thomas and Welsh, 2018).
Communication skills – it is very important skill for marketing department because marketer
has to visit whole markets and interact also with many different type of people and this skill is
very powerful for attract people and increase profitability.
Good analyst – marketer also has to this skill. Good analyst means that they evaluate all things
through data and make decision so it also important skill. That need for marketer in organization.
Evaluator – marketer has to also become a good evaluator because it means that it has to
evaluate that needs and wants of customer, latest trend and fashion so these things helps to
organization (Powilleit, 2015).
Problem solving skills – it is also important and mandatory skills that for solve problem because
competition increase day by day so many different type of problem create in market and
organization so it has to also solve problems.
Experience :-
Digital advertising experience :- through my chosen profession and organization digital
advertising experience is mandatory because its main work is advertise and if it has experience
so it can do effective advertisement (Bacharova, 2018).
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Documentation experience – it is also mandatory required experience because marketer has to
knowledge about prepare document because it visit whole market for target market, purchasing
etc so it has to experience for prepare systematic and proper invoice and calculation for all
things.
Personal skill audit as required :-
1. bad 2. not bad 3. average 4. good 5. very good
Skills (personal audit questionnaire) 1 2 3 4 5
1). Effective communication skills *
2). Good analytical *
3). Efficiently problem solving skill *
4). Knowledge of digital *
5). Knowledge of documentation *
6). Good evaluation skills *
7). Establish good and long term
relationship with customers
*
Primary research :-
Primary research is a fresh research through this research researcher do conduct
interview, surveys and interview with individual and group of people. It consume more cost and
time because researcher's travel expenses etc consume more cost. But it provide fresh and
accurate data (Neelankavil, 2015).
I was attend university seminar for career research according to my chosen profession
because I chosed marketing profession so I research for collect information and idea.
Name of contact Mr. Thomas
Company Amazon
Job tittle marketing
Date of contact 18/03/19
How did you contact them I was go to attend for seminar in university so I
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met one person his name was Mr. Thomas and
he is a employee of same company. I asked
many types of different question for collect
information and research in my chosen field.
Question asked 1). I was asked about that company
improvement in ten years?
2). I also asked about culture and environment
of organization?
3). about additional benefit for employees?
Summary of response So he tell me that in ten years organization
growth was very high because it is possible
only through advancement of technology. But
organizational culture is good and very
supportive nature. And it gives all type of
benefits like PF, medical benefit etc.
Evaluation
I complete my study period and now I want to try in filed of marketing as marketing job
position in company. I have done MA in Marketing that is the reason for choosing this
profession in my career growth. I feel that this is one of the best job for myself according to my
skills and knowledge. In this job I need to make marketing plans or strategies which I like to do
and that will contribute in growth of business and increase their profit more than the others in
marketplace. In marketing manager position people knowing the reason of why clients will
purchase products.
Marketing profession is related to my qualifications which is beneficial for me. Effective
communication, good analytical and problem solving skills help to fulfill the job responsibilities
and role effectively in company. All these skills is essential in marketing profession that support
to bring better outcomes.
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Marketing is essential in businesses and competitive environment, most of the companies
are making effective marketing plans that help to beat competitors in market. Rising trend of
marketing require more people for advertising department. Companies post their vacancies
through advertisement in newspaper, TV and social media websites. People like to but products
online which make fewer efforts of purchasing goods at stores. Organizations build their
reputation in marketplace and raise its productivity, thus, for that marketing manager job is the
best profession for me as compare to other jobs.
It is emerging job as marketing which is likely to be posses in future business growth.
Marketing manager job require for competitive advantages and make plans for advertising
products or services. Firms need to maximize profitability and productivity through marketing
that is one of the best way for them.
CONCLUSION
The present report discuss about the marketing profession and its importance in career
growth. Communication skills, problem solving or conflict management, Knowledge of digital
are the best skills in person for doing job as post of marketing manager. Rising trend of
marketing is the reason for chossing this profession. Primary and secondary research is one of
the best techniques before strting or chose carrer path.
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REFERENCES
Books and Journals
Stambulova, N.B. 2016. A look at the future of qualitative methodology through the prism of
athlete career research. In Routledge handbook of qualitative research in sport and
exercise (pp. 472-483). Routledge.
McIlveen, P., Perera, H.N. and Blustein, D.L. 2018. Using the psychology of working
framework and the social cognitive career theory to build a research team. Postgraduate
Education in Higher Education, pp.557-570.
Neelankavil, J.P. 2015. Primary Data Collection: Exploratory Research. In International
Business Research(pp. 122-145). Routledge.
Thomas, P. and Welsh, R. 2018. Recommendations for a common data collection system and
definitions [SaferAfrica D4. 2].
Powilleit, S., Hand Held Products Inc. 2015. Data collection module and system. U.S. Patent
9,058,526.
Bacharova, L. 2018. What research topic is the “hot” research topic?. Heart, Vessels and
Transplantation. 2(1). pp.2-4.
Atak, M., Atik, İ. and Ceylan, İ. 2016. A research on the effect of career and job getting
perception on learning motivation and career development efforts. International Journal
of Educational Researchers. 7(1). pp.1-16.
Hess, N. and Jepsen, D.M. 2017. The black box of voluntary career change: A systematic review
and research agenda. In Academy of Management Proceedings (Vol. 2017. No. 1, p.
15363). Briarcliff Manor, NY 10510: Academy of Management.
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