Career Research Report: Analysis of the Marketing Profession Trends

This career research report delves into the marketing profession, examining current trends, required skills, and future prospects. The report begins with an introduction outlining the author's career aspirations as a marketing assistant and the importance of the marketing field. It then presents an analysis of the marketing profession, including secondary research on general trends such as social media, technology, and psychology's influence, along with primary research derived from interviews with marketing executives. The report identifies key skills such as communication, creativity, email marketing, adaptability, and interpersonal skills, along with essential knowledge areas like technical and conceptual understanding. The evaluation section summarizes the findings, emphasizing the dynamic nature of the marketing field and the importance of continuous learning. References to academic sources and appendices, including a job advertisement and interview questions, support the analysis. This report provides a comprehensive overview of the marketing profession, making it a valuable resource for students pursuing a career in this field.

CAREER RESEARCH
REPORT

Contents
INTRODUCTION...........................................................................................................................3
ANALYSIS AND APPLICATION.................................................................................................3
General trends which impact marketing profession (Secondary research)............................3
General trends which impact marketing profession (Primary research)................................5
The skills, knowledge and experience needed.......................................................................5
Key skills:..............................................................................................................................5
EVALUATION................................................................................................................................6
APPENDIX 1: JOB ADVERTISEMENT.......................................................................................8
APPENDIX 2: INTERVIEW........................................................................................................12

INTRODUCTION
In the current research marketing profession will be discussed and along with this different skills
and proficiency which are needed within this profession are also highlighted. Profession of
marketing needs higher education and skills in order to manage functions as under this
profession customer contacts are made (Potts, 2020). I am planning to pursue my career in
marketing professional and which i am really to become a marketing assistant. Marketing is
considered as one of the finest field in which talented employees are needed by the organisation
those are able to promote and advertise organisational offering in front of the customers. In the
current time due to adoption of digital technologies the trend of marketing professional has
improved as customers are willing to know regarding product for which they have made their
purchase decision. The major motive behind this report is to highlight those abilities and skills
which are needed by a newly graduate who are willing to pursue their career in marketing field.
The report also includes primary in secondary research in which brings in numbers regarding
marketing field are added. Therefore the research report is going to analyse regarding different
skills and knowledge needed by a newly graduate for pursuing their career in marketing field.
ANALYSIS AND APPLICATION
General trends which impact marketing profession (Secondary research)
This is observed that in current time people are using digital media channels in order to get
to know regarding offerings made by the organisation. So in order to get attention of people
organisation are making efforts in terms of advertising and marketing of the product so that
higher sales can be made and at the same time customer base can also be increased. In this
manner the dinner current digital error brown far willing to hire such candidates don't have
knowledge of marketing and trends which are running into the market. Some of the significant
trends of marketing profession are elaborated as under:
Social media: In the current digital era social media is considered as one of the biggest trends
within marketing for the organisation as with the help of social media online presence can be
made by the organisation. The day help of social media variety of customers can be added to the
organisation and at the same time their engagement can also be enhanced. There are several
online campaigns which are managed by the brand in order to convey their business offerings in
front of their potential customers (Saeed and Rashidi, 2017). Using social media channels paid

partnerships are made by brand so that higher customer engagement can be made and at the same
time sales can also be increased. Live sessions are conducted by these inferences by making
videos and by watching the same customers can be attracted towards business offerings. Social
media skills could also be essential skills for newly graduate in order to make their career into
marketing. In the digital age newly graduate are expected that that they must know how to
handle different account on social media (Crystal, 2017).
Technology: The essential trend within marketing is related with technology as with the
help of technology business environment can be influenced in positive manner. Products of an
organisation are manufactured and sold at different places but with the assistance of marketing
these can be connected with customers before buying decision of customers. Using different
websites marketing is done by the organisation and in terms of traditional marketing magazines
and newspapers are also used (Barrager, 2016). After the introduction of advanced technology
real-time communication can be made by the organisation in order to get connected to the
customers. The technology in marketing includes hi quality camera audio recording and uses of
different devices. These are the technologies which are followed by the organisation in order to
advertise and promote their products and services in front of the customers. The adoption of
advanced technologies has changed the landscape of businesses as global competition and trends
are increasing in continuous manner. Therefore recent graduates are needed to have knowledge
in respect of advanced technologies so that eye catching marketing campaigns can be framed.
Psychology: The other trend within marketing is related with psychology. This is essential
that to have information related with human behaviour and emotions so that purchase decision
can be influenced. Marketing is related with attracting customers and making efforts in terms of
making decisions regarding purchase (Bahr and et. al., 2018). Marketing is related with attracting
customers and putting such efforts so that customers can be attracted. Customers have mind-set
that to gain higher quality within the products so that to gain transparency. This assists the
brands to develop their products by introducing new and unrecognised needs of their customers
in direct or indirect manner. The trend of psychology is trending within marketing so that
appropriate aspects can be managed. Hence, marketing profession needs such newly graduates
those are able to ensure customer satisfaction so that response related with products and services
can be made.

General trends which impact marketing profession (Primary research)
The primary research is conducted using open ended questions from various marketing
executives those are having in-depth information regarding the process advertising of goods in
services into the market. This is examined that buying behaviour of customers have been
changed in current scenario as internet has influenced their buying decision of customers in vast
manner. In order to gain attention of the customers brands are investing in digital marketing
using different digital platforms (Fraser-Arnott, 2019). The trend of social media is one of the
finest trend which helps in making creative advertisement to the brands and gaining attention of
customers. Beside this it has been also identified that usage of smartphone is also essential within
marketing as using mobile phone access to the social media is provided in and the same manner
organisation can undertake the same trend into their marketing profession.
The skills, knowledge and experience needed
There are different skills which are needed by marketing professionals in order to manage
customer relations and these are elaborated as under:
Key skills:
Communication skill: Marketing is the profession which needs appropriate
communication as under this information is required to be communicated with target customers.
Communication is the top most skill which is needed in the newly graduate those are willing to
pursue their career in marketing field.
Creativity skill: Another significant skill is related with creativity as marketing
profession is needed to create such message which is creatively able to persuade their customers.
A newly graduate is needed to have creativity in their mind so that easiest solution can be found
for typical problems
Email-marketing skill: Another essential skills email skills in the current digital era the
help of email communication can be made with customers so in this newly graduate is needed to
have strong knowledge of their voice and tone so that they can attract their customers in order to
make positive decisions.
Adaptability skill: In newly graduate is needed to have adaptability be so that market
trends can be undertaken by them in order to operate different volatile situation and to achieve
the deadlines under tight schedule (Henseler and Guerreiro, 2020).

Interpersonal skill: Operating in marketing team means operating directly with the
customers so that with the help of interpersonal skills different people can be communicated in
easy manner and at the same time appropriate relations can be made with them.
Key Knowledge
Technical Knowledge: The graduate who is desired to make their career in marketing feel
should have technical knowledge (Moran, 2018). This includes the knowledge regarding social
media channels and creation of marketing content so that to attract customers.
Conceptual Knowledge: Another needed key knowledge is related with conceptual
knowledge as marketing professional needed to have understanding related to principle models
and theories of marketing so that they can apply the same in order to attain positive results.
EVALUATION
From the about gather information this can be concluded that marketing is considered as the job
which is associated with trends and under this needs of customers are needed to be analysed. The
job role of marketing executive is of higher interest for me this is the job role which helps the
business to promote their products into the market (Kearney and et. al., 2019). The marketing
profession needs higher communication skills, adaptability skills and creativity skills so that to
execute the job role in easy manner. In the current time the job role is highly emerging in nature
as there are various trends such social media and digital platforms which are included in
marketing.

REFERENCES
Books and Journals
Bahr and et. al., 2018. Promotion of the profession. Southern Cross University: Bilinga,
Australia.
Barrager, S.M., 2016. A new engineering profession is emerging: decision coach. IEEE
Engineering Management Review, 44(2), pp.33-40.
Crystal, N.M., 2017. Professional responsibility: Problems of practice and the profession.
Wolters Kluwer.
Fraser-Arnott, M.A., 2019. Evolving practices and professional identity: How the new ways we
work can reshape us as professionals and a profession. IFLA journal, 45(2), pp.114-126.
Henseler, J. and Guerreiro, M., 2020. Design and marketing: Intersections and
challenges. Creativity and innovation management, 29, pp.3-10.
Kearney and et. al., 2019. The medical profession, industry and continuing medical education.
Moran, R.F., 2018. The three ages of modern American lawyering and the current crisis in the
legal profession and legal education. Santa Clara L. Rev., 58, p.453.
Potts, D., 2020. Career outcomes of learning abroad: National Report. International Education
Association of Australia. Retrieved from https://www. ieaa. org. au/research/career-
outcomes-of-learning-abroad-2.
Saeed, K. and Rashidi, Z., 2017. Essential employability skills for marketing careers: gap
analysis of education and profession. Pakistan Business Review, 19(2), pp.302-319.

APPENDIX 1: JOB ADVERTISEMENT

APPENDIX 2: INTERVIEW
Q1) As per your perceptive, what are regarded as essential trends which are important within
marketing profession?
Q2) As per your analysis, do you think that social media is considered as one of the major trends
which has developed job opportunities within marketing?
Q3) As per your opinion, what are the main skills which are desired in order to make career
within marketing profession?