University Marketing Project: BSB52415 Diploma Assessment 1 Report

This marketing project report, submitted by a student, addresses key aspects of project management within a marketing context. The report is divided into two parts: Part A answers ten questions about project scope, stakeholders, delegation, objectives, resource management, and risk. Part B presents a project proposal for website development, outlining stakeholders, roles, objectives, project plans, budget, and potential risks. The report emphasizes the importance of project management tools, risk mitigation, and financial considerations. The project aims to improve customer management through website development. The report references several project management resources, including project scope, stakeholders, delegation authority, project objectives, resource management, risk management, website development, project budget, marketing assessment, and project plan.

Running head: MARKETING PROJECT
MARKETING PROJECT
Name of the Student
Name of the University
Author note

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Table of Contents
Assessment 1...................................................................................................................................3
Part A...........................................................................................................................................3
Part B...........................................................................................................................................5
References........................................................................................................................................7

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Assessment 1
Part A
Question 1
The project scope defines the overall working which has to conducted in the framework
of the project. It defines the overall working which can be performed within the working of the
project to guide the project to the factor of success (Marchewka 2014). Some of the crucial
aspects which are defined in the scope is the timeline and the budget of the project.
Question 2
Project stakeholders can be considered as a group, individual or organization who are
affected to perceive themselves by the different decision, activity and outcome of the project.
they can be considered as success factor determination of the project (Heagney 2016).
Question 3
Delegation authority are important in the working of the project due to the factor that
through the aspect of the delegation the managers would be able to allocate and work in a free
and easy manner.
Question 4
Limitation of the role would be directly helping in the sector of the dividing the task into
different task so that each and everyone has a set of task which is defined and the task would be
done in a proper manner.
Question 5

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The purpose of the project should be linked to the objective of the project so that there is
no problem attached to the working of the project (Harrison and Lock 2017).
Question 6
Determine of the available resources is important due to the factor that it is directly
linked to the budget of the project and the working which is associated with the success factor of
the project (Fleming and Koppelman 2016).
Question 7
Keeping within the parameters of the project it can be stated that it directly decides the
success factor of the project.
Question 8
In the working of any project it can be stated that there are various sections which has to
be taken into focus and each of the task are very much crucial. In most of the section it can be
stated that management of the task are not an easy task in hand (Kerzner and Kerzner 2017). In
order to manage the overall working the tools of the project management can be utilized which
can be simplify the task.
Question 9
The factor of risk can be considered as one of the points which can directly impact the
overall working of the project. Risk identification and the mitigation of the risk can be very
much crucial in the domain of the success factor of the project.
Question 10

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The budget of the project is important due to the factor that it defines the financial aspect
of the project. It indicates the overall budget which can be included into the working of the
project.
Part B
Question A
The project which is stated in the report is the development of a website in the context of
the organization. The outcome of the project would be in the sector of managing the customers in
a better fashion.
Question B
The stakeholders of the project are the resource allocator, the negotiator, the customers,
the employee and the government employee.
Question C
The role which I would be performing is the development and the design of the project. I
would be concerned with the interaction of the website and the working which is linked to the
concept of working.
Question D
The objective of the organization would be managed in the sector due to the development
phase would be linked with the outcome of the project.
Question E

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The project plan would be directly linked with the main objective of developing a website
which would be helping the customers to excel in the different sectors. The plan would be
directly linked to the sector of reaching to the need and the expectation of the customers.
Question F
In the working of the project there are few parameters which should be playing a role for
example the time and the budget constraint which is linked to the sector of working (Nicholas
and Steyn 2017).
Question G
The budget of the website would be around 40000$ approximately. The budget would be
including the section of the resources and the manpower.
Question H
In the working of the project there would be each member in each of the section or the
department of the project. Approximately there would be 30 members required in order to
implement the project.
Question I
The main potential risk factor which can be included into the working would be linked to
the time constraint and the budget which is associated with the project. the risk factor can be
stated to be very much crucial in the sector of working towards a successful completion of the
project.

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References
Kerzner, H. and Kerzner, H.R., 2017. Project management: a systems approach to planning,
scheduling, and controlling. John Wiley & Sons.
Harrison, F. and Lock, D., 2017. Advanced project management: a structured approach.
Routledge.
Marchewka, J.T., 2014. Information technology project management. John Wiley & Sons.
Nicholas, J.M. and Steyn, H., 2017. Project management for engineering, business and
technology. Routledge.
Heagney, J., 2016. Fundamentals of project management. Amacom.
Fleming, Q.W. and Koppelman, J.M., 2016, December. Earned value project management.
Project Management Institute.