Marketing Project Reflective Essay: Course Insights and Learning

This reflective essay analyzes a student's experience in a marketing project course, highlighting key learnings and insights gained throughout the semester. The essay delves into the student's expanded understanding of marketing, including its global aspects, multimodal delivery, and marketing research. It reflects on the shift in perspective from viewing marketing as a departmental function to recognizing it as a cross-functional team activity. The essay also discusses the benefits of teamwork, emphasizing the deeper understanding of content and the development of interpersonal skills. The student outlines areas for improvement in future projects, such as proactive preparation and enhanced consultation with instructors. The essay concludes with a positive assessment of the course, emphasizing the professor's punctuality, positive class environment, and the development of relationships through teamwork. A weekly diary documenting the project's progress and a list of references complete the essay.

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Marketing project (Reflective essay)
Name
Course
Professor
School
City
Date

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Introduction
In this semester I have been able to be part of class of marketing project which was one of my
core subjects I undertook. As I reflect on this class there are memorable moments which have
encountered and would like to share them. In the essay I will discuss what I really learnt in the
class in relation to the marketing, learning and aspect of the teamwork (Babin and Zikmund,
2015). Additionally, I will also look at what I would have done differently next time I have a
marketing project or have to work in a team.
What I learnt about marketing
In this class I found it to be useful and motivational. I think that my knowledge and skills have
improved after I attended the class. My understanding of marketing has expanded considerably
due to attending this class , including the worldwide method to the issues concerning marketing
aspects in facts I found that the methods of the marketing especially in the aspect of the business
has become more complicated as a result of the impact of the globalization to it (Calco and
Veeck, 2015). I have gained new knowledge in areas such as multimodal delivery and the effect
to the numerous outcomes, challenges related to marketing of learning material particularly to
the digital age to the tertiary students. Other areas are on the marketing research for the
international markets. I might also put forward that my view concerning marketing
revolutionized during the course within this semester. In the past I accustomed to view marketing
as the sole responsibility to the marketing division. I additionally used to think that all the
activities that are associated with the marketing of the goods and services were basically
undertaken by just one department (Hair and Lukas, 2014). I am now of the look at that
marketing is a cross functional activity that is facilitated by team work within a company. I have

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also started to appreciate the relevance of the developing worldwide outlook in relation to the
modern marketing executives becoming closely familiar to the differences of the traditional
meaning of marketing (Pondel and Korczak, 2017).
Learning
The tutor who was taking us through this class went over board to make sure we grasp the
various concept related to the marketing. During the class he showed us how to spot the global
marketing opportunities through referring to the real life class studies especially to the global
business world (Mummalaneni, 2014). I was surprised there was a lot to learn when it comes to
the marketing project, and organization needs to do much to make sure their project could
succeed. The tutor also chaired frequent discussion which took place during the class and they
seemed to be motivating and encouraging when we discussed various aspects related to the
marketing.
Teamwork
There are various concepts that are learnt related to teamwork as I was involved in many of them
during this class. I got to learn a few things related to it and would share some. One of the things
is that teamwork helps one to learn content at a deeper level which is equated to the
understanding (Kleinaltenkamp, Plinke and Geiger, 2016). When the students are explaining
concepts to each other, they argue for an answer, to justify the conclusion. Through that
interaction they are able to clarify their own thinking and often it clarifies thinking of the other
learners. Another thing learnt is working with the others. Teamwork helps the students to learn
how to work with the other individuals outside the circle of friends, which include those who

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have various backgrounds along with experiences (Vos, 2015). They could even learn how to
work with those who disagree with them.
What I would do differently next time:
When having a marketing project
In case I have a marketing project in future again, there are various things I would do differently.
One of them is to try get ahead of the class before it start. In this class I had lagged behind and I
missed a few things at the beginning. In case I had a similar class I would read, research and
prepare myself effectively to enable me to have content and knowledge and the course would be
much easier when the concepts are discussed. I would also try to consult more in the future
particularly to the concepts that I do not understand in the class with the tutor.
Have to work in a team
When I work in a team again in the future, I would build the effectiveness of the team through
acting in excellent methods to ensure that the other members of the team might imitate and
follow. I will not ridicule any specific member of the team but instead praise and at the same
time give credit to the good works each of them has accomplished (Gagnon, 2016). Another
thing I would do is to encourage the creation of the strong and mutual relationships between the
members of the team.
Overall what was your experience
In this class I had a good experience. The professor was punctual in all the classes, the classmate
had positive energy. The concepts which were taught in regards to marketing have widened a
great deal of knowledge to me. Through the teamwork we had especially during the discussion of

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the assignment we were able to forge relationship with the others beyond the classroom setup.
Additionally, the relationship promoted respect and discipline among the members of the team.
Weekly diary
Week 2
 The group formation
 Introduction done to the group members
 Selection of the topic to discuss
 Creation of a group in social media for discussion
Week 3
 Looking at the topic
 Discussion of the topic for making the report
 Formulating a draft for the report
Week 4
 Reviewing the proposal and finalizing on it
 Submitting of the first assignment
 Briefing on the second assignment to the members
Week 5
 The members to discuss on the second assignment
 Discussion on the topic for the project

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 Selection of various aspect on the assignment to carry a report
Week 6
 Members discuss on the draft for the second assignment
 Receiving feedback from the class coordinator and further discuss on the first assignment
 Division of the first assignment to the team members based on feedback given and
making the correction
Break week
 Revision of the draft from the first assignment
 Finalize on the report and hard over the first assignment
Week 8
 The individuals formulate their own draft on the sections they were given
 The members discuss on the draft they provide and various feedback given
Week 9
 The members decide on the various drafts and select the best from the options
 The content are then joined together and the final draft has is relevant
 The members review the draft and also consider the feedback provided
Week 10
 The members submit the draft to the coordinator to give feedback on the subject
 When the feedback is given the member finalize on the report
 The final report is then submitted.

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References

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Babin, B.J. and Zikmund, W.G., 2015. Exploring marketing research. Cengage Learning.
Calco, M. and Veeck, A., 2015. The markathon: Adapting the hackathon model for an
introductory marketing class project. Marketing Education Review, 25(1), pp.33-38.
Gagnon, E., 2016. The Marketer's Action Plan (MAP): Six Steps to Developing Effective
Marketing Plans in B2B Marketing Programs. International Management Review, 12(2), p.56.
Hair Jr, J.F. and Lukas, B., 2014. Marketing research (Vol. 2). McGraw-Hill Education
Australia.
Kleinaltenkamp, M., Plinke, W. and Geiger, I., 2016. Business Project Management and
Marketing. Springer.
Mummalaneni, V., 2014. Reflective essay and e-portfolio to promote and assess student learning
in a capstone marketing course. Marketing Education Review, 24(1), pp.43-46.
Pondel, M. and Korczak, J., 2017. A view on the methodology of analysis and exploration of
marketing data. In 2017 Federated Conference on Computer Science and Information Systems.
Polskie Towarzystwo Informatyczne, Institute of Electrical and Electronics Engineers.
Vos, L., 2015. Simulation games in business and marketing education: How educators assess
student learning from simulations. The International Journal of Management Education, 13(1),
pp.57-74.