Promoting Products and Services: BSBMKG413 Marketing Assignment

This assignment focuses on the principles and practices of promoting products and services. It covers various aspects of marketing, including the promotional mix, media scheduling, and advertising strategies. The student explores different promotional activities, such as creating media schedules for product launches, targeting specific audiences through appropriate channels, and analyzing the effectiveness of advertising campaigns. The assignment also delves into the importance of understanding target demographics, selecting suitable advertising times, and developing effective promotional messages. Furthermore, the document includes case studies, such as the promotional strategies used by Ford Motor Company, and analyzes the promotional objectives of various advertisements. The student also addresses the resources needed for promotional campaigns, and the steps involved in promoting products through magazine advertisements. Finally, the assignment includes summative assessments to test the understanding of the concepts covered.