Marketing Mix Promotion: Marks and Spencer - A Detailed Analysis

This report analyzes the marketing mix promotion strategies employed by Marks and Spencer. It emphasizes the importance of promotion within the marketing mix, highlighting how the company leverages digital and social media platforms, such as Facebook, YouTube, and Instagram, to attract a global customer base. The report details the use of both traditional and modern methods, including brochures, newspaper ads, and television advertisements, to reach local and international markets. It discusses the significance of customer loyalty programs, like the Sparks program, in retaining customers and building brand image. Furthermore, it explores how Marks and Spencer utilizes promotional strategies, including celebrity endorsements, to enhance brand visibility and customer engagement, ultimately aiming to increase profits and maintain a competitive advantage in the marketplace. The analysis underscores the critical role of these promotional efforts in minimizing costs and maximizing market reach.

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Marketing mix refers to an essential aspect which
includes the several elements such as promotion,
pricing, product, place etc. In this promotion is one
of the vital for the company to attracts the
customers and enhancing the brand image of the
company. In this company can highly emphasis on
selecting the best strategy for promoting and
creating awareness related to the products and
services.
For promoting the brand business enterprise can
use several methods that includes traditional and
modern. For promoting their products and services
within the local area company uses the traditional
methods that are brochure, newspaper ads etc. so
that local customers are to be attracted effectively
the customer attention and retain them with the firm for
a longer period of time. In this they can also use the
business magazines to influence the people purchasing
related to enterprise products and services. In this
Marks and Spencer also focus on hire a celebrity to
promote their brand so that more and more customers
are to be attracted towards it.
Organisation also adopts the television ads so that
customers in the international market are to attracted
and due to this firm will gain the higher profits and
revenues and also survive for a longer period of time
within the marketplace.
Because of globalisation of the organisation, they
can highly focus on using the digital media to
promote their products and services in which social
media is one of them. Marks and Spencer can adopt
their official website to promote their cloths, foods to
the customers so that large number of customers are
to attracted towards it. As company also focus on
adopting the loyalty program such as Sparks in
which their regular customers are getting the points
which helps in their shopping and also helps
retaining them within the company for a longer
period of time. By using the social media, they can
also examine the customers’ needs and requirements
so that promoting and advertising the products and
services is to be easy and firm will gain the higher
profits and revenues and also gain the competitive
advantage. In social media Marks and Spencer used
the Facebook, You Tube, Instagram etc. that helps in
attracting the customers in all over the world. In
recent time using the digital technology within the
promotion helps in minimising the cost and time of
the company related to attracting
Marketing Mix
INTRODUCTION Promotion