Exploring Target Audience and Promotion Mix Theory in Marketing Comms

This essay provides an overview of marketing and communications, focusing on the importance of a communication plan and identifying the target audience. It delves into the promotion mix theory, explaining how it increases awareness, creates interest, and generates revenue for an organization like Metro Bank. The essay highlights key elements of the promotional mix, including advertising, personal selling, sales promotion, public relations, and publicity, and concludes with the significance of segmenting the market based on buying behavior and product use. The analysis emphasizes how a well-executed promotion mix helps businesses attract customers and achieve their marketing objectives. Desklib offers similar solved assignments and resources for students.

MARKETING AND COMMUNICATIONS
INTRODUCTION
Communication plan is an approach related to
policy- driven for giving stakeholders with the
information. Regarding all aspects of plan, project
manager is chargeable involving communication
plan. It is the responsibility of manager to prepare
a better plan.
TARGET AUDIENCE
These are specific group of customers with
present target market. In this, to promote the new
product, company targets some people which can
take interest in that particular product. At market
place company searches particular target
audience. Before introducing the new policy,
Metro bank finds its target audience and then
according to that it introduces new policies. After
introducing new and innovative products,
company takes the feedback from consumers and
know about reliability and efficiency of new
goods.
There are some characteristics given as below:
 Segment market according to buy and use
behaviour.
 Concerned to the use of product.
Promotion mix theory helps in increasing the awareness, create
interest and generate revenues of organisation. Metro bank
implements different types of promotion in order to attract a
large number of customers which help marketing manager to
attain the goals and objectives of organisation. It is the most
important element which help to enhance sales of different
products in order to maximise the level of profit of organisation.
Promotional mix is the process which is used by different
organisation in order to enhance the rate of sales of various
products and services. There are five factors which help Metro
bank to attract a large number of customers in order to provide
knowledge about new and innovative products. Some elements
of promotional mix are given as below:
Sales Promotion: It deals with various activities in order to
motivate or encourage its loyal customers in order to enhance
the sales of products and services of Metro bank.
It has been concluded from the above poster
that firm targets its audience on the basis of
its new product. The promotion mix is
necessary to make people aware about its new
goods.
CONCLUSION
PROMOTION MIX THEORY Manager of bank offers various types of
discounts, gifts, contests, premiums, displays
and coupons in order to attract a large number
of customer.
Publicity: Various types of products and
services are published in newspaper,
photographs and press conferences in order to
increase the sales of products and services.
Public relation: It is the planned effort made
by organisation in order to accomplish targets
of business which help to build long term
relationship with customers.