University Marketing Report: Promotion and Place for Squaggle Tablet

This report examines the marketing strategies for promoting and placing the Squaggle tablet, a product designed for children's safety and entertainment. The analysis covers various promotion methods, including advertisements, social media campaigns, and trade shows, targeting parents and educational institutions. The report also explores optimal placement strategies, such as direct sales, e-commerce, and retail partnerships, to ensure easy access for the target customers. References include academic research on electronic word of mouth, marketing mix, and direct selling strategies. The report suggests that the tablet can be promoted through schools, social media, supermarkets and trade shows. Moreover, the product can be distributed through direct sales, e-commerce stores, and retail stores. The report emphasizes the importance of a multi-channel approach to maximize sales and customer engagement. The overall goal is to enhance the product's visibility and accessibility to the target audience.

Running head: MARKETING - PROMOTION AND PLACE
MARKETING - PROMOTION AND PLACE
Name of the Student
Name of the University
Author Note

1MARKETING - PROMOTION AND PLACE
Promotion
Promotion, in the perspective of marketing refers to the advertisement of a product or
a brand with the aim of generating sales. The promotion of a certain product might follow
several methods like the advertisements, the promotion of the sales, the personal sales and
through publicity (Strauss 2016). The product chosen in this case is Squaggle, a tablet that
claims to be uniquely designed keeping in mind the factors that relate to the safety and the
entertainment of the children (Kickstarter.com 2018). The product is basically designed to
protect the children from the various harmful applications and websites that are available
over the internet.
The promotion of the product could be accelerated at the schools and the other
various educational institutions. This would help the teachers evaluate the usefulness of the
product as well as encourage the concerned guardians to provide their kids with the access to
the product. The tablet may also be promoted through advertisements over the social media
websites that are frequented by the adults. The management of the company dealing with the
promotional activity might post the pictures of the product or even videos of the product in
the working condition thereby making attempts of catching the attention of the concerned
guardians (Babić Rosarioet al. 2016). The product may also be promoted at the various
supermarkets that might attract the kids and the guardians as well. The promoters of the
product might also be encouraged to promote their product in trade shows as an exhibit. This
might help them to attract more potential customers who might be interested to buy their
products. The concerned department of the organization might also promote their products
over the various social media channels that are available over the internet. The authorities
might create pages over the social media like Facebook and Twitter so as to attract the

2MARKETING - PROMOTION AND PLACE
attention of the parents and the guardians of the kids who are the target audience for the
concerned product.
Place
Place in terms of marketing refers to the methods or the distribution and the location
that is selected so that the concerned services or the products might be easily accessed by the
target customers. The distribution of the various services and the products do depend on the
products or the services (Jain 2013). There may be various processes that might be used by
the concerned organization in order to sell the product or the service.
In the case of this product, the concerned business organization might aim to sell their
products over the direct sales method. This might include personal sales to the target
customers of the product through various media of sale like the door-to-door sales, the retail
media, the mail order, e-commercial media and the on-site ways. The sellers of the product
might choose the various supermarkets for the sales of their own products. These
supermarkets do attract both the kids and their guardians for varied purposes. The concerned
company might appoint sales persons for the demonstration of the product to the potential
customers.
The company can also sell the product via the e-commerce stores. In order to attract
the potential customers in this case, the marketing and sales executives might add a short
video of the product to their official webpage which might guide the potential customers on
the ways to use the product in a proper manner. The product might also be made available to
the children at their respective educational institutions since this might help them to enrich
their knowledge as well. The product may also be sold by the direct door to door sales
processes (Li, Xu and Li 2013). This might help the concerned company to deal with their
customers on a more personal level. The company might also let the clients avail the

3MARKETING - PROMOTION AND PLACE
concerned product at the various retail stores that deal with electronic items like mobile
phones, laptops and other such luxury items.
References
Babić Rosario, A., Sotgiu, F., De Valck, K. and Bijmolt, T.H., 2016. The effect of electronic
word of mouth on sales: A meta-analytic review of platform, product, and metric
factors. Journal of Marketing Research, 53(3), pp.297-318.
Jain, M.K., 2013. An analysis of marketing mix: 7Ps or more. Asian Journal of
Multidisciplinary Studies, 1(4).
Kickstarter.com 2018. Squaggle Kids Tablet. The best for your kids. [online] Kickstarter.
Available at: https://www.kickstarter.com/projects/1528618488/put-an-end-to-screen-time-
squabbles-with-your-kids [Accessed 21 Jan. 2018].
Li, Y., Xu, L. and Li, D., 2013. Examining relationships between the return policy, product
quality, and pricing strategy in online direct selling. International Journal of Production
Economics, 144(2), pp.451-460.
Strauss, J., 2016. E-marketing. Routledge.