Principles of Marketing: Promotion Strategies, Techniques and Analysis

This assignment explores the principles of marketing promotion, detailing various strategies to increase product awareness and drive sales. It covers five key promotion types: advertising, sales promotion, personal selling, public relations, and media. Advertising utilizes mass media and digital platforms to reach a broad audience. Sales promotion employs short-term incentives to boost demand. Personal selling involves direct interactions with customers, while public relations builds customer relationships. Media plays a crucial role in disseminating information. The assignment highlights the importance of each method in achieving marketing objectives. References to academic sources are also included.

Principals of mix
marketing Promotion

Promotion
In the marketing promotion refers to any type or any kind of marketing communication
about the product or services to the audience to spread the awareness about the product and
services and provide whole information or any changes . The major objective of any promotion to
provide information and awareness to generate sales or create the loyalty of brand. There are five
types of promotion:
1. Advertisement – advertise a product is the main objective of the advertisement with the help
of TV, radio or cinema or social media. Advertisement helps the product the mass level of
the public and interaction of product and service it also helps to spread awareness to the new
and existing customers. Advertisement is the best way to communicate with the customers
and it is done through various application like mass media newspaper , magazines,
billboards mail, radio television it can also be done with blogs, mails or with the text
messages(Tasker and Higgs 2017).
2. Sales promotion- sales promotion is way of promotion in which it can be done through the
media and non media marketing communications for a pre set and limited time to increase
consumers demand and help them to improve product availability.
3. Personal selling- personal selling is the method where organisation like Tesco send there
employees to the customer with there product to tell them and advertise there product and
sell them.
4. Public relation- PR practices is the spreading information to the customer with making there
relationship. The feedback is immediate and they also build a trust with the customer which
is very important.
5. Media- plays a very impactful role in the as the media helps the product to the boundaries it
can cross every boundaries without any restriction. In media they have social media like
Facebook, whatsapp and instagram are the biggest platforms

References
Books and journals
Cullen, D.L., McLennon, S.M. and Shieh, C., 2015. The Indiana University School of
Nursing Clinical Faculty Mentoring Initiative.
Tasker, D. and Higgs, J., 2017. Constructing mindful dialogues in healthcare: A
phenomenological study. In Community-Based Healthcare. (pp. 9-24). Brill Sense.