Marketing Report: Westfield Complex, Advertising & Promotion
VerifiedAdded on 2023/04/22
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Report
AI Summary
This report focuses on the marketing strategies for the Westfield Complex, detailing the application of below-the-line marketing techniques, including public relations, direct marketing, and event organization. It emphasizes the importance of an integrated promotional strategy, leveraging social media and mobile marketing to enhance customer engagement. The report proposes a promotional plan incorporating a SMART strategy, outlining specific objectives for increasing customer visits, sales, and mobile application usage. A budget allocation for various marketing channels, such as TV ads, billboards, and social media, is also presented. Finally, it discusses methods for evaluating the effectiveness of marketing campaigns, including analysis of profit, sales, footfalls, and customer feedback. The report concludes with a list of relevant references.
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