This report outlines a comprehensive marketing promotional plan for A Little Good Company, a business focused on selling unique, artistic toys to children under five. The plan details a 2-year strategy, including a thorough market promotional budget analysis, message strategy, and identification of the target audience. Key aspects covered include the key message of nurturing creativity, the use of celebrity endorsements, and the selection of media mix, with a focus on television, print, and online platforms. The report also emphasizes advertising objectives, product description, major selling ideas, and advertising appeals. Furthermore, it incorporates advertising execution methods like animated cartoons, supportive information, and a post-purchase evaluation strategy. The report includes a media plan, coverage, reach and frequency analysis, and an evaluation plan to measure the effectiveness of the promotional activities. The company aims to increase product awareness, stimulate sales growth, and boost its corporate image within the Australian toy market. The report concludes with references and an appendix containing the marketing budget plan.