This report presents a marketing proposal focusing on the Dandenong Ranges as a tourist destination. It begins with an introduction and outlines the purpose of the marketing proposal, which is to promote the Dandenong Ranges as a desirable tourist location. The report includes a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis of Victoria as a tourist destination, assessing factors such as strengths like good cultural connections and weaknesses like limited customer service. It also identifies the target market, which includes both interstate tourists and international students, and discusses a targeting strategy. Additionally, the report outlines a promotional plan and concludes by summarizing key findings and recommendations, while referencing relevant sources like the Dandenong Ranges Tourism Network and academic publications on tourism and marketing.
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