Marketing Course: Quiz Solutions for International Business, Finance

This document contains the solutions to a marketing quiz covering a range of topics including international business marketing, management, finance, managerial accounting, and strategic integration. The answers are provided in a multiple-choice format. The quiz questions span across various areas such as brand recognition, retailer cooperatives, marketing intelligence, and market sensing. Additionally, the document includes answers related to financial concepts like currency exchange, interest rates, and financial instruments. The management section addresses topics such as organizational structures, planning, and controlling. Finally, the quiz covers strategic integration, focusing on market share, vertical integration, and the marketing mix. The document is designed to assist students in understanding and solving marketing-related assignments.

INTERNATIONAL BUSINESS

MARKETING- ANSWERS
Question 1) a Wider Brand Recognition
Question 2) c Retailer Cooperative
Question 3) d Happening Data
Question 4) d Marketing Intelligence System
Question 5) c External Networks
Question 6) c at-home shopping channels
Question 7) b customer-controlled
Question 8) e individualization
Question 9) a core competency
Question 10) e mission statements tend to describe excellence in broader business
Question 11) d market sensing
Question 12) d activity systems
Question 13) a value creation
Question 14) a 70 percent
Question 15) d “seeding program”
Question 16) b coordinate
Question 17) a an industry in which the strategic positions of competitors are
fundamentally affected by their overall global positions
Question 18) b operates in more than one country and captures R&D, marketing, and other
financial advantages in its costs and reputation
Question 19) e All of the above
Question 20) e all are part of the internationalization process

MANAGEMENT- ANSWERS
Question 1) b interorganizational relationships
Question 2) b organizational ecosystem
Question 3) c horizontal structures
Question 4) d shared competition
Question 5) c resource dependence theory
Question 6) b Functional managers often oversee several general managers
Question 7) d functional
Question 8) d General Managers are responsible for the overall operations of a more
complex unit such as a company or division
Question 9) d None of the above because the functions are often performed simultaneously
Question 10) b planning
Question 11) a coordinating human, material, and information resources
Question 12) a organizing effectively
Question 13) d controlling
Question 14) c controlling
Question 15) a organizing
Question 16) d leading
Question 17) d structuring relationships among employees that will enable them to carry
out management's plans and meet specific goals
Question 18) b controlling
Question 19) c future performance
Question 20) a organizing

FINANCE- ANSWERS
Question 1) C) appreciated; 5.80
Question 2) C) illiquid; highly sensitive
Question 3) E) All of the above are factors that cause currency supply and demand
schedules to change
Question 4) B) increase; depreciate
Question 5) A) reduce; increase
Question 6) B) fewer; appreciate
Question 7) D) weak, since the country’s quoted interest rate would be low relative to the
inflation rate
Question 8) C) downward; upward
Question 9) B) False
Question 10) E) $208,044
Question 11) D) All of the above
Question 12) C) factoring
Question 13) D) a letter of credit
Question 14) B) forfaiting
Question 15) A) accounts receivable financing
Question 16) A) factoring
Question 17) C) Export-Import Bank
Question 18) C) bill of lading
Question 19) A) increased; increase
Question 20) b) central bank of the central banks in the world

MANAGERIAL ACCOUNTING - ANSWERS
Question 1) D) The cost per unit of B has remained unchanged
Question 2) C) Unit fixed cost and total variable cost
Question 3) B) step-variable cost
Question 4) D) variable cost
Question 5) D) variable cost
Question 6) D) a decrease in fixed cost per unit
Question 7) B) flexible budget
Question 8) B) Actual fixed manufacturing overhead cost--Budgeted fixed manufacturing
overhead cost
Question 9) C) fixed overhead volume variance
Question 10) D) the overhead volume variance
Question 11) B) the fixed overhead volume variance would be favorable
Question 12) A) standard hours allowed for the output of a period differ from the
denominator level of activity
Question 13) C) fixed overhead only
Question 14) A) Fixed overhead volume variance
Question 15) B) add the $6,000 to the operating expenses reported on the income statement
Question 16) C) dividends paid to the company's own common stockholders
Question 17) A) an operating activity
Question 18) C) an addition of $100,000 under investing activities
Question 19) D) both A and B above
Question 20) D) none of the above

STRATEGIC INTEGRATION- ANSWERS
Question 1) d all of these
Question 2) b larger market share
Question 3) a Managing by crisis
Question 4) e Managing by exception
Question 5) e stockholder equity
Question 6) c Divisional
Question 7) a all of the business in which a company intends to compete
Question 8) a forward integration
Question 9) d divestiture
Question 10) d market development
Question 11) d Department managers
Question 12) c Vertical integration
Question 13) e all of the above
Question 14) c Process
Question 15) c it directly affects marketing mix variables
Question 16) a targeting of regional tastes.
Question 17) d supply and demand
Question 18) b Packaging
Question 19) b Service level
Question 20) a Positioning