Marketing Analysis: Raffles Hotel FAB Chart Report

This report presents a FAB (Features, Advantages, Benefits) chart analysis of Raffles Hotel, a renowned luxury establishment. The analysis highlights the hotel's unique selling points, including its historical architecture and ambiance, which provides guests with a sense of stepping back in time. The report emphasizes the personalized service offered, catering to individual guest needs, and the presence of well-educated staff contributing to quality assistance. Furthermore, it explores the innovative facilities available, such as playhouses, luxury shops, and spas, along with the hotel's strong brand leadership and technological features like online reservation systems. The report concludes by emphasizing the hotel's ability to maintain its place in the global market and its commitment to blending historical charm with modern innovation. The appendices include references to the sources used to compile the FAB chart.

Running head: FAB CHART ON RAFFLES HOTEL
FAB CHART ON RAFFLES HOTEL
Name of the University
Name of the Student
Author Note

1FAB CHART ON RAFFLES HOTEL
FAB Chart:
Features Advantages Benefits
Historical Architecture Historical atmosphere and the
decoration
Provide a sneak peek into the
early 19th century along with
the dress up from the same
century by the staffs and
provide a sense and feeling of
being practically in the era
Personalized Service Wide range of facilities Guests are assisted by the
staffs for smallest needs (Raub
2017)
Well Educated Staffs Better assistance and facilities Guests are provided with
quality assistance according to
their priorities and demands
Innovative Facilities Better lifestyle and distinctive
service
Guests are provided with
playhouse, luxurious shops,
spa, museum, culinary
academy and other innovative
and additional entertainment
(www.quora.com 2017)
Good management structure Less employee turnover Employees are provided with
bonuses and incentive
programs and training
program for better quality
service
Good Strategic Management Better performance The performance of the in the
industrial market is higher as
well as the performance in the
consumer market is stronger
Brand leadership Unique identification in the
hotel industry
Strong brand image amongst
the customers and attraction to

2FAB CHART ON RAFFLES HOTEL
the same
Technological features More customer attraction Hotel reservation, payments,
online service are swift and
easier for the customers
(Raffles.com. 2017)
Analysis:
The hotel is unique in its features and architectural structure. The guests of the hotel are
provided with a view and sense of being in the 19th century as the decoration, cuisine, art,
uniform of the staffs and every other thing in the hotel indicates its connection to the historical
age. Apart from the external view of the hotel, the management and he organizational structure
of the hotel is also a reason for making the hotel creating the strong brand image among the
customer as well as in the hotel industry (Raffles.com. 2017). The following FAB (features,
advantages and benefits) chart presents the uniqueness and the qualities of the hotel, which have
led the same to the peak of its success. Apart from the other features, which can also be called as
the USP of the hotel the personalized service, is one of the major and popular one (Raub 2017).
The personalized feature of the hotel provides assistance to the guests for the minimal needs.
Another feature is the well-educated staffs and the good management and strategic planning of
the organization is remarkable (www.quora.com 2017). The educated staffs can provide the
exact and appropriate assistance to the guests. Other features like the brand leadership can be
referred as the major USP of the hotel as it has maintained its image in the markets for more than
150 years (Raffles.com. 2017).
Conclusion:
It is evident from the above chart that the Raffles Hotel provides a vast range of varied
facilities that has marked the hotel as one of the best in the mind of the people. Despite being
older than 100 years the hotel has been capable of successfully maintaining its place in the global
market. Moreover, the hotel provides a feel of being in the historic era with the features of
modern technologies and innovative facilities. In addition, the hotel also provides personalized

3FAB CHART ON RAFFLES HOTEL
facilities to the guests which are undoubtedly one of the best and unique features for the
customers to be attracted towards the hotels. Along with this the consistency of good
organizational structure and strategic management system has ensured the position of the hotel in
the competitive market.

4FAB CHART ON RAFFLES HOTEL
Appendices:

5FAB CHART ON RAFFLES HOTEL
Reference:
Raffles.com. 2017. Overview - Raffles Singapore. [online] Available at:
http://www.raffles.com/singapore/ [Accessed 6 Oct. 2017].
Raub, E. 2017. 9 Most Luxurious Hotel Amenities EVER. [online] Oyster.com. Available at:
https://www.oyster.com/articles/32150-9-most-luxurious-hotel-amenities-ever/ [Accessed 6 Oct.
2017].
www.quora.com 2017. [online] Available at: https://www.quora.com/Which-are-features-of-
luxury-hotels [Accessed 6 Oct. 2017].