Marketing Strategy for Real Juice Product and Target Audience

This report examines the marketing strategies employed for real juice products, focusing on key elements such as product analysis, target audience identification, and effective promotional tactics. The report delves into the current market trends, emphasizing the growing consumer preference for healthier beverage options and the competitive landscape of the juice market. It identifies the target audience as including men, women, and children, highlighting the importance of appealing to diverse consumer needs and preferences. The report also explores the use of cost leadership, differentiation, and focused strategies to attract and retain customers, along with the effective use of social media channels like Facebook, Instagram, and YouTube for product promotion. The conclusion emphasizes the crucial role of the target audience and the significance of leveraging various advertising channels to maximize sales and market reach.

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English assignment

English assignment
Table of Contents
Introduction...........................................................................................................................................2
Product..................................................................................................................................................2
Target audience.....................................................................................................................................2
Message.................................................................................................................................................3
How attract target audience...................................................................................................................3
Things to make products unique............................................................................................................3
Plan to show ads....................................................................................................................................3
Conclusion.............................................................................................................................................4
References.............................................................................................................................................5
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English assignment
Introduction
The primary object of this task is to discuss about the real juice products that plays an
important role to attract the customers. Along with this, it also explains the target audience
and social media channels to make attractive the real juice product.
Product
The juice market is growing in developed and developing countries as well. The mounting
focus of the customers towards a healthier utilization of vegetables and fruits and current
changes in their dietary habits are the key elements driving the development and expansion of
the juice market. It has been found that real juices are available in various flavors such as
orange, mango, pineapple and guava. The market for refreshing beverages is flourishing and
growing across the world. The real juice has been the preferred option of consumers when it
comes to packaged and it is considered the no.1 brand in India. The real juices provide
enormous benefits to the customers across the world. Fruit juices will less or more provide
people the same vitamins and minerals that a fruit will (2). Thus, real or fruit juices work
excellent if kid is craving for aerated drinks. Juice is a drink made from the pressing or
extraction of the natural liquid contained in vegetables and fruit. The real juice is a non-
alcoholic product that serves each and every person.
Target audience
Target audience plays a significant role to make attractive and unique the products globally.
The real juices renders ample of benefits to the customers in the marketplace. No company
can survive and grow its business without monitoring and identifying the target audience in a
large extent. All people such as men, women and kids are considered the target audience for
the real juice products because they prefer beverages mostly. As kids grow up, they become
extremely and highly picky about their eating habits. Giving real juice to child is the best way
to snitch fruits into children’s diet. Thus, real juice helps in providing various nutrition
benefits to the kids. It is noted that real juice companies mainly focuses on the needs,
demands and requirements of the target audience such as kids, men and women to maximize
the sale of the products in the competitive market. In today’s era, youth also prefer real juices
just because these juices provide wide range health benefits (2).
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English assignment
Message
The message behind the selling of real juice is to render a healthy, refreshing, tasty
experience with 100% natural fruit or real juices and smoothies to take away. To satisfy and
serve the nutrition needs and requirements of the health conscious consumers by selling the
high quality of the products that help in gaining competitive benefits. By providing this
message, the real juice companies want to maximize the profitability and outcomes in the
international market.
How attract target audience
It has been found that the real juice companies will use cost leadership strategy to attract and
retain the target audience in the global market. This strategy helps in setting the appropriate
prices of the products in the marketplace. Furthermore, the real juice companies can also uses
differentiation strategy to distinguish its products from the competitors. Advertisement and
promotional strategies shall be used by the companies to increase and enhance the sales and
outputs of the market (3). Apart from this, focused strategy can also be used and implemented
by the real juice companies to increase the number of customers globally.
Things to make products unique
The organization needs to attract wide range of customers in the marketplace by providing
real juices. The companies should add some unique features in the taste of the products it will
help the organization to make attractive and dynamic the real juices in the marketplace.
Furthermore, the companies need to focus on the strategies, plans and procedures of the
competitors. In addition, feedback and reviews must be collected by the organizations to
improve and enhance the quality and feature of the products. Some new ingredients shall be
added in the real juices to capture the entire target audience globally. In this way, the
organization has been able to stand out against the competitors widely.
Plan to show ads
It is analysed that companies can promote their products with the help of social media and
other advertisement channels. The organizations can also promote their products on TV
channels and Facebook and other social media channels. This will help the organizations to
maximize the customers in a large extent. The companies can use social media channels such
as Twitter, Facebook, Instagram, Pinterest and YouTube. The organization cannot survive
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and grow its business without using social media channels. Thus, the company uses these
channels to promote and encourage the real juice products in the international market.
Conclusion
On the above mentioned analysis it is concluded that target audience plays an empirical role
to increase the sale of real juice products. Apart from this, various channels such as TV, and
social media channels are also be used by the fruit companies to increase sale volume in the
market.
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References
1. Saba. 19 benefits of Mosambi Juice for Skin, hair and health [Online], [Accessed as on 5th July
2018. Available from https://www.stylecraze.com/articles/benefits-of-mosambi-juice-for-
skin-hair-and-health/#gref
2. Dabur. Fruit juices: Fun facts, history and benefits of fruit juices [Online], [Accessed as 5th
June 2018]. Available from https://www.dabur.com/realfruitpower/fruit-juices.aspx
3. Nagle, Thomas T., and Georg Müller. The strategy and tactics of pricing: A guide to
growing more profitably. Routledge, 2017.
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