Strategic Recommendations for Genes Jeanswear Marketing Plan

This report analyzes the marketing plan of Genes, a jeanswear brand, focusing on strategic recommendations to improve sales and customer engagement in the context of Brexit and increasing market competition. The report suggests several key strategies, including developing online payment options and integrating with e-commerce platforms to enhance customer shopping experiences and increase sales by 4% within 3 months. It also recommends promotions through social media to increase customer awareness by 8% within 3 months, diversifying the range of offerings to widen the target population by 6% within a year, improving R&D operations for product innovation to increase sales by 4% within 2 months, and introducing competitive pricing to increase sales and customer engagement by 8% within 6 months. Each recommendation is supported by relevant academic literature and weighted based on its potential impact. The report concludes by emphasizing the importance of adapting to market changes and strengthening the marketing mix to achieve improved market share and annual margins.