Australian Ideal College Marketing References and Bibliography

This document presents a comprehensive list of marketing references and bibliography. The assignment is based on a case study of Apparel Brands Pty Ltd, an Australian clothing manufacturer facing market challenges and adapting its strategic direction. The references cover various aspects of marketing, e-commerce, and business management, including digital business, user information protection, e-commerce business models, training employees, early-mover advantages, information and communication technologies in e-commerce, online purchase intention, e-commerce marketing capabilities, new business models, business strategy, and the influence factors of IT innovation capability. The provided resources offer valuable insights for students studying marketing and related fields. The references are suitable for the BSBWOR502 unit and provide a solid foundation for understanding the subject matter.

MARKETING
References and Bibliography
Chaffey, D., Hemphill, T., & Edmundson-Bird, D. (2019). Digital business and e-commerce
management. Pearson UK.
Chen, J., & Zheng, Y. (2019). User information protection of e-commerce platform business
based on credit evaluation system. Information Systems and e-Business Management,
1-10.
Chen, J., Guo, Z., & Tang, Y. (2019). Research on B2C E-Commerce Business Model Based
on System Dynamics. American Journal of Industrial and Business
Management, 9(04), 854.
Davis, P. J. (2019). Training Employees to Be a Source of Sustained Competitive
Advantage. Journal of Applied Business and Economics, 21(5).
Deng, Z., & Wang, Z. (2016). Early-mover advantages at cross-border business-to-business
e-commerce portals. Journal of Business Research, 69(12), 6002-6011.
Derindag, O. F., Canakci, M., & Tsarev, R. (2019, December). Information and
communication technologies in e-commerce and e-governance. In Journal of Physics:
Conference Series (Vol. 1399, No. 3, p. 033110). IOP Publishing.
Escobar-Rodríguez, T., & Bonsón-Fernández, R. (2017). Analysing online purchase intention
in Spain: fashion e-commerce. Information Systems and e-Business
Management, 15(3), 599-622.
Gregory, G. D., Ngo, L. V., & Karavdic, M. (2019). Developing e-commerce marketing
capabilities and efficiencies for enhanced performance in business-to-business export
ventures. Industrial Marketing Management, 78, 146-157.
Jansen, W. (2017). New business models for the knowledge economy. Routledge.

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MARKETING
Johansson, T., & Kask, J. (2017). Configurations of business strategy and marketing channels
for e-commerce and traditional retail formats: A Qualitative Comparison Analysis
(QCA) in sporting goods retailing. Journal of Retailing and Consumer Services, 34,
326-333.
Laudon, K. C., & Traver, C. G. (2016). E-commerce: business, technology, society.
Malić, M., Makitan, V., & Petrov, I. (2016). Change control in project of web application
development in e-commerce environment. ON APPLIED INTERNET AND
INFORMATION TECHNOLOGIES, 344.
Xue, C., Qian, L., Xu, Y., & Zhou, J. (2017). The Analysis of the Influence Factors of IT
Innovation Capability and Business Strategy Co-evolution of E-commerce
Enterprises-based on System Dynamics.\