Marketing Function Relationships: Analysis and Recommendations

This report provides a detailed analysis of the relationships within the marketing function of an organization, specifically focusing on its interactions with the procurement department, senior management, sales department, and finance department. It highlights how the marketing function supports these departments by providing crucial market information and insights. For instance, it examines how the marketing department informs the procurement department about resource needs and how it supports the finance department with market data for budget allocation. The report also explores the role of the marketing department in providing information to senior management for policy-making and the sales department for promotional activities. The study uses references from Kerin & Hartley (2015), Baker & Saren (2016), Liu, Eng & Takeda (2015), and Rosson & Ford (2016) to support its findings. Overall, the report emphasizes the importance of these interdepartmental relationships for achieving organizational goals and enhancing business efficiency.