Module 5: Marketing in Travel and Tourism Report - Semester 1, 2017

This report examines the application of marketing principles within the travel and tourism sector. It focuses on understanding the marketing mix, including price, promotion, and the importance of the service sector. The report highlights how companies like Thomas Cook utilize marketing strategies to reach consumers, emphasizing the significance of online platforms and social media in promoting travel packages. It explores how the tourism sector can be improved to meet customer demands and expectations. The report also includes references to support the analysis of the marketing strategies, which can be used by students for their assignments.

Marketing In Travel and Tourism
Task 3

Introduction
Tourism is esteemed to incorporate any action concerned with
the impermanent here and now development of individuals to
goals outside the spots where they typically live and work,
and their exercises amid the stay at these goals.
There is likewise expanding enthusiasm for the potential
ecological and social commitment of tourism to the social
also, social existence of host groups and to the constructed
and common habitat.

3.1 Elements of marketing mix
Vacationer industry is developing with the rapid and along
these lines offer expansive number of goal or visit bundles to
their clients.
Cost: Clients are extremely value delicate in nature and in
addition contrast the value the item and the quality.
Place: Thomson Holiday make utilization of email and
different types of electronic correspondence to give data about
the visit bundles to their clients.
Promotion: Thomas Cook embraces online networking
showcasing to advance the visit bundles far and wide.

3.2 Importance of service sector mix elements
The administration division comprise of a few gainful
components that are critical for the travel and tourism part.
The promoting of the administrations have between related
connection with the distinctive components of tourism
segment:
 People
 Physical evidence
 Process

3.3 Total tourism products to an individual business
Taking a look at the current state of UK, tourism area can be
characterized as the exceptionally developing segment as far
as piece of the pie and also work openings.
It is the blends of various items which are offered on the
premise of client desires and prerequisites.
Thomas Cook will offer bundle in summer 2016 from
Morocco and Egypt in order to meet the desires of clients in
the most ideal way.

References
Buhalis, D. and Foerste, M., 2015. SoCoMo marketing for
travel and tourism: Empowering co-creation of value.
Journal of Destination Marketing & Management. 4(3).
pp.151-161.
Hudson, S. and Thal, K., 2013. The impact of social media on
the consumer decision process: Implications for tourism
marketing. Journal of Travel & Tourism Marketing. 30(1-
2). pp.156-160.
Huang, Y.C. And et. al., 2013. Exploring user acceptance of 3D
virtual worlds in travel and tourism marketing. Tourism
Management. 36. pp.490-501.