Marketing Management: DoubleTree Hotel Menu Analysis Report

This report provides a detailed review of the DoubleTree by Hilton Hotel Toronto Downtown's menu, focusing on the Hemispheres Restaurant and Lai Wah Hee. The analysis includes an examination of the restaurant's wine list, location within the hotel, and overall ambiance. The report categorizes the cuisine, discusses pricing, and highlights the menu's strengths, such as the availability of diet food items and personalized options. Suggestions for menu improvements are also provided, emphasizing the potential benefits of incorporating a wider variety of cuisines. The report concludes by summarizing the hotel's competitive advantages and the importance of the menu in attracting guests.

Running head: MARKETING MANAGEMENT
Marketing Management
Name of the Student
Name of the University
Author note

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Table of Contents
DoubleTree by Hilton Hotel Toronto Downtown...........................................................................2
Objective......................................................................................................................................2
Method.........................................................................................................................................2
Wine List.....................................................................................................................................2
Location.......................................................................................................................................3
Category.......................................................................................................................................3
Hemispheres Restaurant and Lai Wah Hee.................................................................................3
Ambience.....................................................................................................................................3
Menu............................................................................................................................................4
Suggestions..................................................................................................................................4
Conclusion...................................................................................................................................4
References........................................................................................................................................6

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DoubleTree by Hilton Hotel Toronto Downtown
Objective
The objectives of the menu review include the following aspects:
 To analyze the hotel menu list and the other unique characteristics
 To analyze the competitive factors that helps the hotel to compete with other hotels
Method
Wine List
 Name of the Restaurant- Hemispheres Restaurant and Lai Wah Hee
 Type of Restaurant- Global
 Address and Location- 108 Chestnut St, Toronto, ON M5G 1R3, Canada

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Location
The DoubleTree by Hilton Toronto Downtown places them at the heart of Toronto,
which is the walking distance from Toronto City Hall along with Nathan Phillips Square as well.
DoubleTree by Hilton Hotel Toronto Downtown offers the different tourists with a quiet retreat
in the heart of the vibrant and urban location (Hilton.com, 2019). The exterior of the hotel is
made up of the glasses, and the Ryerson University is close to the hotel as well. As it is located
centrally, it will be convenient for the guests to find the hotel easily.
Category
The respective hotel features spacious along with stylish guest rooms wherein they offer
all modern amenities with the thoughtful touches. There are 486 air-conditioned rooms and
complimentary wireless access to the internet is available for the customers. There are different
recreational opportunities available to the customers that include the indoor pool, fitness centre
and sauna.
The restaurant which is situated in the respective hotel is Hemispheres Restaurant and
Lai Wah Hee (Hemispheres.com, 2019). Both the restaurants provide various Canadian food
items along with best dim sums along with several types of wines for the customers. The
continental food items are the most liked by the customers, and there is personalization available
for few dishes as per the request of the customers.
Hemispheres Restaurant and Lai Wah Hee
Ambience
The ambiences of the restaurants are rich, and the prices of the food items are very
expensive, and it includes the vegetarian and non-vegetarian cuisines of Canada. There are

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varieties of healthy breakfast, lunches and dinner available for the health freak customers;
however there is no such dress code available to the customers as well. The food is costly, and it
is suitable for the different business meetings.
Moreover, the furniture and the interior of the restaurant are eye-catching as it includes
on-site dining at Hemispheres restaurant. It is one of the prime locations for the wedding and
other special events available for the customers. However, the cocktails and the wine menu is
only available for the adults who are 18 years and above, and the customers receive soothing
experience in the rooftop view of the restaurants.
Menu
The different food items which are being served to the guests are inclusive of buffets for
breakfast, lunch and dinner. The main attraction is the salad boxes that attract the customers as
such salads are not available in the other nearby restaurants.
Suggestions
Therefore, it can be recommended that there can be the inclusion of various Indian and
other cuisines that will be making it accessible and the different cuisines of various countries can
provide them with popularity and profitability.
Conclusion
Therefore, it can be inferred that the menu which is offered by the restaurants are
inclusive of the health-conscious diet food items along with personalized food items which are
appreciated by the guests in the hotel. The price of the food items is expensive, and it is not
affordable by all the customers; however, there are few factors which make the restaurant and the

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hotel more competitive in comparison to the competitors which is inclusive of the diet food items
and ambience.

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References
Hemispheres.com (2019) Hemispheres Restaurant and Bistro (online) Retrieved from
http://www.hemispheres.com/menu/ [Accessed on 21 Mar 2019]
Hilton.com (2019) DoubleTree by Hilton | Enjoy a Warm Cookie Welcome (online) retrieved
from www.hilton.com/DoubleTree/Toronto [Accessed on 21 Mar 2019]