Marketing and Management Report: Market Analysis and Business Plan

This report analyzes a marketing plan for a rental business targeting GenX males in Perth, Australia. It identifies the target market's needs, particularly their desire for affordable branded clothing and accessories like Gucci and Armani. The report outlines the company's unique selling propositions, including its focus on male apparel and brand offerings. It also provides a SWOT analysis, highlighting the company's strengths, such as its unique offerings and value proposition, and weaknesses, such as limited market presence and lack of ERP/CRM systems. The report proposes strategies for market expansion through mergers and acquisitions, social media presence, and e-commerce development. The company aims to improve customer satisfaction and expand its market share in the competitive rental industry. The report also includes references to academic sources that support the analysis.