Marketing Report: Analysis and Strategies for Marketing Success

This report analyzes various marketing strategies and their effectiveness, focusing on the importance of understanding the target market and utilizing appropriate communication channels. It highlights the significance of a well-defined marketing plan, exemplified by a Pepsi commercial that effectively positioned the brand. The report also references a commercial for a bubbly drink that cleverly used a customer interaction to promote the product's name. The report emphasizes the importance of aligning marketing efforts with the target audience's characteristics to achieve successful outcomes, using case studies to illustrate how different approaches can influence consumer behavior and brand perception. The report is a valuable resource for students studying marketing, providing insights into real-world applications and strategies.

RUNNING HEAD: MARKETING 0
[Type the company name]
GOOD MARKETING

MARKETING 2
There is no luck but good marketing
1. In the world of markets, marketing is one of ways of attracting the consumers towards a
particular product or a brand. A right marketing done according to the target segment
desires will fetch good results than the one that is done without analyzing the target
market characteristics (Escobar-Rodríguez, 2017). The good marketing is also about
using the right medium to communicate the target segment. For example, a child toy can
be marketed through cartoon channels in colorful ways rather than marketing it through
newspaper that no child reads.
For a marketing to be good, it is highly important to give attention to various integral
factors or characteristics that include the target market characteristics and the marketing
communication mix. The above statement is completely true as Luck only works when
there is correct strategy for marketing as with the right kind of strategy right type of
target segment are adopted.
2. In 2019 commercial of Pepsi, a man in the restaurant was seen exaggerating on that it is
not just ok to have Pepsi but it is the only best option. The commercial was intelligently
planned for the marketing purpose where the Pepsi was showcased better than other
brands. it used the persuasive way to market the drink which came out to be the right
choice in midst of high competition.
In the another commercial of bubbly drink where the two costumers at the store got into
altercation over the pronunciation of the drink “Bubbly” (Pera, 2016). The commercial
was intelligently planned to bring the attention of the viewers over the name of
commercial bubbly.

MARKETING 3
Bibliography
Escobar-Rodríguez, T. (2017). Facebook practices for business communication among fashion
retailers. . Journal of Fashion Marketing and Management: An International Journal , 33-50.
Pera, R. G. (2016). Who am I? How compelling self-storytelling builds digital personal
reputation. Journal of Interactive Marketing , 44-55.