Comprehensive Marketing Report: Apple iPod Product Analysis

This marketing report provides an in-depth analysis of Apple's iPod, focusing on its product features, target market, and marketing mix. The report begins with a background on Apple and the iPod, highlighting its wireless headphone design and appeal to music lovers. It then identifies the target market as youth and tech enthusiasts. The marketing mix is examined in detail, including the iPod's product attributes, placement in retail stores, pricing strategy, and promotional activities. The report also provides recommendations for attracting new customer groups and enhancing CSR activities. The conclusion emphasizes the importance of maintaining brand value and adapting pricing strategies for market success. The report references several academic sources to support its analysis.

MARKETING
REPORT

Table of Contents
Background......................................................................................................................................1
Target Market...................................................................................................................................1
Marketing Mix.................................................................................................................................1
Product........................................................................................................................................1
Place............................................................................................................................................2
Price.............................................................................................................................................2
Promotion....................................................................................................................................2
Placement....................................................................................................................................3
Recommendation.............................................................................................................................3
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4

Background
Apple is an American multinational technology company headquartered in California.
The product that is being discussed is its wearable technology iPod. This is the product of Apple
company that is manufactured to attract individuals and made for music lovers to provide them
with the essence of music and it is a wireless headphone that comes to attract customers and is
easy to carry for the customers. It can be bought at the Apple store and online sites that makes it
available for the customer and with some handsome discounts as well. The SWOT analysis of
the product shows its strengths and demand and craze in the market. It is likely to attract
customers with its advance features and also makes it different from other products. Its creative
idea to make it possible to make its impact in the market has made a huge impact on the market.
It has also made opportunities for the product to be different from other products as it shows the
craze in youths and also for the music lovers. The threats to the product are from SONY and
SAMSUNG that are also bringing products that are advanced and are attracting customers for the
products.
Target Market
The product is focusing to target the youths that have craze for the product and style
statement. They are also seeing to have advance technology at their door step and be available
with the kind of new technology available in the market. Other than these they are focusing to
target the music lovers and the people who are different from other in place of technology and
their love for the technology(Huang and Sarigöllü, 2014). They want to consider these targets as
they are easy to attract people with the qualities that have craze for technology and advancement
in their collection.
Marketing Mix
Product
It is the subsidiary of the parent company Apple which is the leading company in terms
of providing advance technology for its customers and attract them fr various types of products
that are available in the market. Media player like I pod from the company attracts the customer
and is built in keeping their demands in mind. This wireless product from the company has
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created the buzz in the market and is succeeding in attracting customers. I pod comes in the
market with several innovative features and the most important are its capacity to store data in
large capacity(Armstrong, Kotler and Brennan, 2015). It is a unique product that has many
qualities like lower weight, easy to carry, long and extended battery life, thinner device and
wireless headphones. Its main characteristics is iTunes software that has many features to store
and provide for the user.
Place
It is an internation brand that is spread all over the world and sells its products via its own
retail stores and outlets located at the premier locations. It is owned by apple and has a large area
to sell its product. They have supplied their product to almost all over the world and is also using
many suppliers like distributors, warehouses and safekeeping of the products. It also distributes
its product through offices where they distribute their products and can be purchased directly by
the distributors(Fan, Lau and Zhao, 2015).
Price
The products price is always liked with the value of the products in the market.
Therefore, Apple has maintained a smooth premium policy for pricing as they have determined
the forces that attracts the customer and class for the products and also determined its brand
value to attract appropriate customers. They have generally kept the pricing policy of their
product higher than other and does not hesitate in shading higher bucks with the intention to
gaining a good brand value. They have stated that they have adopted a cost-base method that
determines and set up the policy for pricing. They have always come up with new and advanced
technology in their products and moreover it also makes it possible them to strike a pricing
system to gain competitive advantage and gain high profits in the market.
Promotion
They have promoted their product in an effective manner to attract customers and their
strategy is set right enough to gain customer based loyalty. They have made product that is the
latest technology and makes customer to have a certain attention and want for the product. They
have invested a lot of time, money and energy in the planning of its advertisement and promoting
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the product(Leonidou, Katsikeas and Morgan, 2013). They are targeting both the upper class
and the age group that is demanding with the latest technology. Add and hoarding are available
at the strategic places and much newspaper advertisement and magazines full of promotional
events.
Placement
The product has placed itself different from others as it does not focuses on attracting
many customers but the upper-class and youth and their advanced technology has made it
possible for them to attain this growth. They have secured a better place then others in the market
and are allowing different products to give competition and think before providing any source of
new technology(Steenkamp, 2017).
Recommendation
It is recommended for the product to attract customers and build products that also
attracts other groups of society and maintain their class in the society. It is easier for them to give
competition for the others and also try to enhance their pricing strategies so that new groups can
also be attracted by the products they provide. They should also start their CSR activities that are
easily showcased for the company and gives their brand a new advantage in the market and make
them available to give competition in the market.
CONCLUSION
It is concluded that the product works to maximise its position in the market and there is
only need to develop strategies to enhance the pricing policies so to attract other groups as well
in the market and make sure to develop strategies for their CSR activities to gain competitive
advantage in the market. They are the leader in the market and only need to maintain their brand
value.
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REFERENCES
Armstrong, G., Kotler, P., and Brennan, R., 2015. Marketing: an introduction. Pearson
Education.
Fan, S., Lau, R. Y. and Zhao, J. L., 2015. Demystifying big data analytics for business
intelligence through the lens of marketing mix. Big Data Research. 2(1). pp.28-32.
Huang, R. and Sarigöllü, E., 2014. How brand awareness relates to market outcome, brand
equity, and the marketing mix. In Fashion Branding and Consumer Behaviors (pp. 113-
132). Springer New York.
Leonidou, C. N., Katsikeas, C.S . and Morgan, N. A., 2013. “Greening” the marketing mix: do
firms do it and does it pay off?. Journal of the Academy of Marketing Science. 41(2).
pp.151-170.
Steenkamp, J. B., 2017. Global Marketing Mix Decisions: Global Integration, Not
Standardization. In Global Brand Strategy (pp. 75-109). Palgrave Macmillan UK.
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