Marketing and Entrepreneurship Report: Analysis of Australian Market

This report provides an analysis of marketing and entrepreneurship in the Australian context. It begins with an examination of Compassion Australia, a nonprofit organization, and its marketing strategies, followed by an analysis of Billabong's customer relationship-building approach through social compliance programs. The report then delves into Nestle's marketing efforts with the reintroduction of Allen Frogs and its implications. It also explores the process of estimating income distribution in the Northern Territory of New Zealand, including the impacts of income management programs. Furthermore, the report analyzes the web services and marketing approaches of Unilever, P&G, and Treasury Wine Estates. Finally, it examines the turbulent nature of the Australian industry sector and its influence on the global market, discussing trends such as social marketing, recession effects, and demographic changes. The report concludes by highlighting the impact of aging baby boomers on the Australian economy and society.

Running head: MARKETING AND ENTREPRENEURSHIP
Marketing and Entrepreneurship
Name of the student:
Name of university:

1MARKETING AND ENTREPRENEURSHIP
Activity 1:
1. The chosen nonprofit Australia based organization is ‘Compassion Australia’. This
organization works with partners to 26 countries for supporting the below poverty level
children leading them to a better life (Pullen and Rhodes 2015). The company started in
1952 and evolving with years the company presently has achieved a global level
acknowledgement that supports approximately 1.8 million children and has support of 12
countries across the world. the organization has a huge number of team members and
volunteers who are dedicated towards the motto of transforming life of the children in the
name of the Jesus and this is the only profit they look forward to. They follow their concept
of marketing and presently leading the globes with their foundation and addressing the
devoted, communal, economic and emotional needs of the below poverty children and
maintaining their aim as well. This organization has a good determination that makes them
globally rank holder and hence the organization seems to be very proper in its marketing
concept (Watson 2014).
2. Yes, the information sharing process that Billabong follows does help them build and
enhance their customer relationship because it is over many decades that Billabong
International has achieved a place in the global context by conducting many social
compliance programs (Roe and Thomas 2013). This has led the customer enhancement and
the approach that Billabong follows are continuous change from the starch, audits and focus
to have corrective measure inbuilt within the social compliance program. The other
approaches are engagement of the teams and the employees and assessment of their
suggestions for improvement, continuous improvement in the supply chain and encouraging
an initiative to build up a strong working environment and adapted measures to maintain the

2MARKETING AND ENTREPRENEURSHIP
prevent more energy consumption, supporting of the grassroots change (Earl and
Waddington 2013). The consistency and support from Billabong has initiated the building of
a motivated team who help the needy communities in rebuilding their life after suffering
from disasters of natural calamity.
Activity 2:
1. The latest news of the nestle company Australia is the reintroduction of the Allen Frogs in
the stores and this news is thought of being the best way to make the lollipop lovers smile.
This news has aimed to grab all the attraction of the lollipop lovers and the Allen frog lovers
largely for a second time, as this product was already famous and loved by the people of
Australia (Savio, Mehta, Udell and Coveney 2013). The fans of the Allen Frog were very
much eager to experience the return of their favorite lollipops and as Nestle have already
announced the return the fans seem to be breathing a sigh of relief and waiting eagerly to
grab the four new flavors which are the classic green lime, red, yellow and orange. The Allen
Frog seems to be a all time favorite of the customers and that is why they were eagerly
waiting for the return of the product since the year 2014 and the news of its return has turned
the expectations and eagerness of the customers more high. This time the news declares that
the Allen frogs will be more loved by the customers and they will enjoy the taste of the new
frogs with great interest. There is always a good approach made by the Allen Frog as it
supports the red frog Australia programs by donating lollipop for their programs. The
initiatives of the product have always been encouraging and so is the demand of the
particular product in Australia (Savio, Mehta, Udell and Coveney 2013). This product will be
again successful because the record of the particular product is very much satisfactory and
the customers with equal interest as before will accept it. The research on the product says

3MARKETING AND ENTREPRENEURSHIP
that it was very much loved by the customers and as the new flavors are launching eventually
it will grab the attraction and its business will grow rapidly.
Activity 3:
1. For determining the process of estimating the distribution of income in the northern territory
of New Zealand, the first thing to be done is having a look at the income management
program of the northern territory. According to studies, in the year of 2011, almost 17000
people of the northern territory fell under the income management program. The studies also
state that almost 91% of those are indigenous and the population of female is around 61%.
The impacts of the estimation of income are, the income management overcomes many
inconsistencies. The income management positively impacts on the people’s live and it is
seen that many people have already adverse the outcomes of the harassment. The estimation
of the income states that the people do not run out of money for their livelihood (Bell 2015).
For choosing a process, one must have the evidence of the impacts that the income
management has on the people of the northern territory so that there is no misconception as
to how it needs to be done (France and Pope 2016). It must be known that the rates of
exemption are very huge among the people of the northern territory. The program can be
conducted as a controlling one so that it does not have the bad impact on the northern
territory people. The steps that will help in estimating the income of the northern territory of
New Zealand is to find out the effected and make them learn the impact. secondly to assess
the reforms which are in current use, next to understand the cost effectiveness of the program
and lastly to inform about the governmental decision making process within the
communities. All these process will eventually lead the way to the estimation of income of
the northern territory (Bray, Gray, Hand and Katz 2014).

4MARKETING AND ENTREPRENEURSHIP
Activity 4:
1. The three chosen company are Unilever, P& G and Treasury wine estates. The web services
of the three companies seem to be very happening and the response that the companies
provide the customers are much more responsive and updated. The treasury wine estate
company mainly focuses on meeting the interest of the customers and they try to enhance
sustainable growth by providing responsible response to their customers. Unilever on the
other hand is a very famous company and it has records of being a responsible company
towards its customers and sharing with them the important news of the company. They are
very much responsive towards their customers and this makes them a preferable one among
the customers (Bell 2015). The main focus of the P&G company is to build and enhance the
trust factor among the customers and for this they utilize the social media so that they can
make the customers aware about their updates and build the trust which will allow them to
turn their profit to a great extent. The three companies follow mass marketing and believes
that responsibility towards their customers is the necessary policy and for making it work
they have to keep their focus on their responsive attitude towards the customers. All the three
companies focus on the expectations of the customers and try to meet the expectations and
offer the customers with all the responsiveness so that no customer remain unsatisfied with
the companies. The companies through the help of the web services initiated to incorporate
the long-term sustainability by updating short-term aims and grab the attraction of the
customers. The companies never compromise on providing their customers the desired
experience and try not to be irresponsible towards the customers (Harwood and Ward 2013).

5MARKETING AND ENTREPRENEURSHIP
Activity 5:
1. The industry sector of Australia seems to be very turbulent and that is why it is influencing
the worldwide market. The trends that have impact on a global market are the emergence of
social marketing, the effects of recession on a global basis, the shift of power in the global
economy, the changing demographics of the international market, the increased rate of digital
convergence (Czinkota and Ronkainen 2013). Though the effect of demographic in
international market depends on various factors, still the above are the main key points due to
which the effect can be evaluated (Schloderer, Sarstedt and Ringle 2014).
Australia is always a country that is being transformed by the aged population and baby, the
first generation of the third age identifies boomers. The social, economic and government is
troubled with the fact that the aged baby boomers are retiring from the work force and this
will affect largely in the economic and social wealth of the country and the future generations
as well. The aging baby boomers of Australia are thought of providing a better perspective of
retirement to the future generation (Kendig, Wells, O'Loughlin and Heese 2013). The
socioeconomic groups, the sick females are found to undergo problem of financial insecurity.
There is a need of responsible attitude of the baby boomers that need to focus on reducing the
crisis that the future generations will face and they must act accordingly to reduce the overall
problems that the people will face in the future. The turning point of the baby boomer cohort
is very critical as the baby boomers are seen to be at the age of retirement and they pursue an
unprecedented expectation of living a proper life after retirement for a decade or two. This
perception of the aging baby boomers will benefit the economic sector of Australia largely.

6MARKETING AND ENTREPRENEURSHIP
References:
Bell, N., 2015. Do'strategic reviews' spell trouble?. Equity, 29(1), p.7.
Bray, J.R., Gray, M., Hand, K. and Katz, I., 2014. Evaluating new income management in the
Northern Territory: final evaluation report. Social Policy Research Centre, University of New
South Wales.
Czinkota, M.R. and Ronkainen, I.A., 2013. International marketing. Cengage Learning.
Earl, S. and Waddington, S., 2013. Brand Vandals: Reputation Wreckers and How to Build
Better Defences. A&C Black.
France, C. and Pope, N., 2016. The Effect of Offshore Shifts on Brand Attitude and Corporate
Image. In Looking Forward, Looking Back: Drawing on the Past to Shape the Future of
Marketing (pp. 305-308). Springer, Cham.
Harwood, T.G. and Ward, J., 2013. Market research within 3D virtual worlds. International
Journal of Market Research, 55(2), pp.247-266.
Kendig, H., Wells, Y., O'Loughlin, K. and Heese, K., 2013. Australian baby boomers face
retirement during the global financial crisis. Journal of aging & social policy, 25(3), pp.264-280.
Pullen, A. and Rhodes, C., 2015. Ethics, embodiment and organizations. Organization, 22(2),
pp.159-165.
Roe, S.K. and Thomas, A.R., 2013. The thesaurus: review, renaissance, and revision (Vol. 37,
No. 3-4). Routledge.

7MARKETING AND ENTREPRENEURSHIP
Savio, S., Mehta, K., Udell, T. and Coveney, J., 2013. A survey of the reformulation of
Australian child-oriented food products. BMC public health, 13(1), p.836.
Schloderer, M.P., Sarstedt, M. and Ringle, C.M., 2014. The relevance of reputation in the
nonprofit sector: the moderating effect of socio‐demographic characteristics. International
Journal of Nonprofit and Voluntary Sector Marketing, 19(2), pp.110-126.
Watson, B., 2014. A Typology of Child Sponsorship Activity. In Child Sponsorship (pp. 41-65).
Palgrave Macmillan UK.