Marketing Report: Bake Affairs, Marketing Principles and Strategies

This report provides an analysis of the marketing strategies employed by Bake Affairs, a family-run business introducing sugar-free biscuits to the market, specifically targeting diabetic patients. It outlines the core marketing principles and activities, including data collection, content creation, and market research. The report details market segmentation, focusing on demographics and psychographics to identify target customers. It explores various e-marketing methods, such as email marketing and paid advertisements, and discusses strategies for managing online image through website development and feedback mechanisms. Furthermore, it incorporates market analysis techniques like SWOT and PEST analysis to assess the company's strengths, weaknesses, opportunities, and threats. The findings highlight the importance of product innovation, particularly in health-conscious markets. References to marketing principles and techniques are provided.

Marketing Principle and
Technique

INTRODUCTION
 Marketing principles are agreed upon the marketing ideas
of the companies used by them for an effective marketing
strategy.
 They are the principles upon which build product
promotion strategies. Companies ca use the marketing
principles for the effective promotions of the either
goods or the services.

 This report will cover the case study of the Bake affairs
which was started by the one family, and they are
bringing new product sugar free biscuit in the market,
which is specially useful for the diabetes patents.
 This report will briefly explain the marketing and how
Bake affairs can use it to aware people about their
product. It will also provide market research to find
customers , methods of the research etc.
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TASK- 1
Description of the marketing and activities
within the marketing
 Marketing is the process of promoting product
and services within the market to aware people
that their product exist (Hudák, Kianičková and
Madleňák., 2017).
 companies make the marketing plan to advertise
their product but with that they also give message
about their motivate and how their product is
different from the other and benefits of using their
product.


 This is an responsibility of the companies marketing team to
make proper strategies and platform to advertise their product
and services.
 If is important for the Bake affairs to create their own
marketing team who can run the operations related to the
marketing.
 Here are some marketing activities which are carried by the
marketing team of the company - data collection, content
creation, target users that abandoned their shopping card or
online form, creating marketing plan, market research, selling,
promoting etc.
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TO Be Continued....
Marketing segmentation to identify the customers
Market segmentation is the process of the distribution the
market of potential customers into the groups and the
segments based on their characteristics. The segments
created are combined of buyers who will respond
likewise to marketing strategies and who share traits
such as similar curiosity, needs, or locations.

Demographics
Bake affairs will target the old age group people
who are having age between 40 above because
most of the people face Debilities problems in this
age group and they their customers will be both
male and female.
Psychographic
On the basis of Psychographical segment company
will focus on the peoples who are conscious about
their health, and they want to live healthy lifestyle
or other who are suffering from the debilities
problems (Kotabe and Helsen., 2020).
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Task 2
We are loving in the world of overflowing
communication and information by extracting
there more level of identifying on the certain
markets or audiences.
The company have to rely on the various sources to
analyse the target market which is essential to
develop the signal project in significant
manner.
The primary research has the two-sub division such
as the qualitative research and qualitative
research.
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The company will have look into the quantitative research taking into
implication of established survey with help of questionnaire. The form has
properly target e population e with varsity of questionnaire related to entire
health fitness attain the better understanding of the area in perfect manner.
Some marketing activities which are carried by the marketing team of the
company - data collection, content creation, target users that abandoned
their shopping card or online form, creating marketing plan, market
research, selling, promoting etc
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TASK 3
Methods used for e- market the product and services
– Methods used for e- market the product and services
 There are varieties of methods which are used by the
companies to sell their product online and it is the best way to
sell product and add some value for the customers because
customers can get their product directly to their home.
Email
Marketing through e-mail is one of the first methods of e-
marketing. E-mail marketing includes marketing a product or
service to a database through targeting a certain segment of
customers via e-mails (Laudon, and Traver., 2016). E-mail
marketing is considered one of the best e-marketing methods
because of its low cost, targeting the correct category,
simplicity of use and increasing the return of investment from
using it.
Paid Advertisement
Paid advertisement usually appears within the search engines
and it can be used by the Bake affairs to promote their product.
They appear beside or the above search results. Its totally
depend on the keywords which are used by the customers.

Ways in which company can manage their online image
 It is important for the company to maintain their online
image because it directly affect on the customers mind.
Here are some ways which can be used by the to create
good image in online market.
Own first page
Bake affairs can manage their image in online market by
owning themselves in the first page of the search result
(Perreault., 2018). It can be possible if Bake affairs use
some keywords which are trending .
Take feedback
Company can also take online feedback from their customers
about their services, and they should also response on their
feedback by improving their product, so they can maintain
their online image.
Develop website
Bake affairs ca develop their website to look professional
in their business and I will also help them to create good
image in the customers mind and thy can grow their
business more in the market and take competitive
advantages.

Task 4 market techniques
SWOT analysis is helpful in evaluating the company’s strengths, weaknesses,
opportunities and threats (SWOT) can help better understand the internal and
external factors affecting bottom line.
PEST analysis is the market analysis techniques ss seeking better uncovering there the
political, economic, social and technological issues impacting a company at a given
time. Bake affairs can manage their image in online market by owning themselves
in the first page of the search result
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Finding
 The cookies and biscuit are mostly to be proffered ae
consumed regularly to be by the people of all age’s
groups. For instances low-sugar & calorie multigrain
biscuits for health-conscious customers, fruit-flavoured
cookies for children, and zero sugar variants for diabetic
patients.
 It has been identified as the product innovations have been
the key factor to have the contributing the growth and
manufacturing the reformulating the products and
developing higher-margin convenience formats to meet the
demands of health-orientated consumers.
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References
Hudák, M., Kianičková, E. and Madleňák, R., 2017. The importance of e-mail
marketing in e-commerce. Procedia engineering.192. pp.342-347.
Kotabe, M. M. and Helsen, K., 2020. Global marketing management. John Wiley &
Sons.
Kotler, P., Bowen, J. T., Makens, J. and Baloglu, S., 2017. Marketing for hospitality
and tourism.
Laudon, K. C. and Traver, C. G., 2016. E-commerce: business, technology, society.
Perreault, W. D., 2018. Essentials of marketing. New York: Mc Graw Hill.