Analysis of B&M Heads' Marketing Plan for New Pet Food Product Launch

This report provides an analysis of the marketing plan for B&M Heads' new ultra-premium pet wet food range, focusing on British-sourced ingredients. The report utilizes a PESTLE analysis to evaluate external factors and examines the company's vision and mission to elongate the bond between pets and people. It details the company's market position, new product launch framework, and sales techniques, including sales promotion strategies. A SWOT analysis highlights strengths like high-quality organic food and weaknesses related to customer loyalty dependent on economic conditions. The report outlines objectives, situational analysis, target market (Premium, Pet Food UK Ltd., and Natural dog company), product details, pricing strategies, promotional tactics, and distribution channels. The report covers key elements of a marketing plan, including product information, and concludes with an overview of new product development and the crucial role of marketing in promoting the product. The report aims to assess the effectiveness of B&M Heads' strategies for the new product launch in the competitive pet food market.

New Product Development
INTRODUCTION PRODUCT INFORMATION MARKETING PLAN STRATEGIES
New Product Launch refers to the framework
in which company brings new innovative
product to market in order to gain
competitive advantage over their
competitors. This report covers the new
innovative product which has been launched
by Barking and Meowing Heads which is a
pet food company.
Company aims at introducing new innovative
ultra-premium range of delicious and organic
wet food sourced with British Ingredients for
dogs and cats which will have equally
colourful and left-field names. Sales
Technique: Sales Promotion: B&M Heads
aims at offering their new British Sourced
Ingredient wet food at moderate price in
order to attract more customers since British.
Strength Highly Quality and
Organic Food enriched
with British Ingredients.
Weakness Customer loyalty is
directly proportional to
the economic condition of
country.
Opportunities Growth opportunities in
context with nutritional
and organic food market.
Threats Increased traffic on social
networking sites.
Objectives: Their main objective is to
provide organic and natural pet food sourced
with British Ingredient at moderate price,
since British Sourced is quite expensive.
Situational Analysis: There are various
internal and external factors that affect the
performance of B&M Heads.
Target Market: Following are the t6arget
market of B&M Heads is Premium, Pet Food
UK Ltd. Natural dog company and all about
dog Food on which cited company is gaining
competitive advantage.
Product: B&M Heads has launched its new
innovative ultra-premium pet wet food range
for dogs and cats enriched with British
Ingredients. They are focusing on providing
organic and nutritional food to pet sourced
with British Flavours.
Price: B&M Heads are providing British
Sourced Food at moderate rate. They have
segment the price variation on the basis of
size and breed of pet.
Puppy £ 10.74
Adult £12.99
Senior £10.74
Promotion: B&M Heads have adopted
various promotional strategies such as
advertising it on various social media
channel such as Facebook, Instagram etc.
The company aims at reaching to their target
customer through their own are of interest.
Place: Cited Company is distributing their
new innovative product through websites and
Political: Follows various codes and
regulation under the PFMA Act.
Economical: Economic condition of the
country is directly related with the loyalty of
the customer. Socio-cultural: 50% of the
consumer kept pet because of their affection
and love towards them. Technological:
Adopting new technology which helps them
to produce organic and nutritious food at its
best very easily. Legal: Follows the laws and
regulation related to PFMA Act, keeping in
mind the safety of animals. Environmental:
Deals with climatic issues in context of
growing British Ingredients.
CONCLUSION
Marketing plays a crucial role in promoting
and advertising the current or new product.
Organisation adopts different marketing
strategies in order to attract target clients.
B&M Heads have adopted various selling
techniques such as advertising, public
relation in order to retain its consumer for
longer prove.
MARKET POSITION
Cited organisation have strong market
position in context of promoting its products
and services at online and offline market
places.
External factor can be evaluated by doing
PESTLE analysis Political: Follows various
codes and regulation under the PFMA Act.
Economical: Economic condition of the
country is directly related with the loyalty
of the customer. Socio-cultural: 50% of the
consumer kept pet because of their affection
and love towards them. Technological:
Adopting new technology which helps them
to produce organic and nutritious food at its
best very easily. Legal: Follows the laws
and regulation related to PFMA Act,
keeping in mind the safety of animals.
Environmental: Deals with climatic issues
in context of growing British Ingredients.
Vision: B&M Heads aims providing
natural and organic pet wet food at its best.
Mission: To elongate the bond between pet
and people.