This report provides a detailed analysis of Burberry's marketing strategies and functions. It begins by explaining the key roles and responsibilities of the marketing function, including promotional strategies, branding, and customer research. It then explores how these roles relate to the wider organizational context, examining the interrelationships between marketing and departments like R&D, HR, and finance. The report analyzes the marketing environment, including monitoring trends and developing strategies. It critically evaluates the key elements of the marketing function, such as strategy and research, and how they interrelate with other functional units. Furthermore, the report compares how organizations apply the marketing mix to achieve business objectives and evaluates tactics used to achieve them. Finally, it produces and evaluates a basic marketing plan for Burberry, culminating in a comprehensive conclusion.
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