Comparative Analysis: Amazon, eBay, and Alibaba E-Commerce Platforms

This report provides a comparative analysis of three major e-commerce platforms: Amazon, eBay, and Alibaba. It begins with background information on each company, including their founders, headquarters, and key features. The report then delves into the specific features of each platform, such as Amazon's free two-day shipping and large product catalog, eBay's auction listing service, and Alibaba's B2B marketplaces. It highlights the advantages and disadvantages of each platform, including Amazon's easy migration for sellers and convenient checkout options, eBay's international reach, and Alibaba's efficient advertising methods, while also acknowledging the challenges such as Amazon's complex UI, eBay's customer service issues, and Alibaba's language barriers. The report concludes by positioning Amazon as the best choice due to its large consumer base and product discoverability, emphasizing its rapid delivery, proper packaging, and favorable return policies. This analysis is supported by references to academic sources that provide a deeper understanding of the e-commerce landscape.