Marketing Strategies and Implementation Analysis for EE Ltd. Report

This report analyzes the marketing strategies of EE Ltd., a major telecommunications company in the UK. It begins with an overview of marketing concepts, including the marketing concept, and explores current and future marketing trends. The report then details the marketing processes, the roles and responsibilities of a marketing manager, and the importance of interdepartmental relationships within the company. It emphasizes the significance of marketing in analyzing market situations, developing strategies, and understanding competitors. The report concludes with recommendations for EE Ltd. to improve its brand image and gain market share, referencing books, journals and online sources for the analysis. The report highlights the challenges and opportunities in the competitive telecommunications market, with a focus on network extension and coverage.

Marketing Essential
( Modification)
Part 1

EE Ltd.
 EE is a standard in the
telecoms arena within the
UK.
 Approx. 30 million peoples
are using their network.
 The headquarter is
established at Hatfield.

INTRODUCTION
 It refers to the process through whixh companies are able to
achieve objective.
 Essential step for increasing profit of the company.
 The present essay is based on the implementation of
marketing strategies.

Marketing Concept
• It helps the organisations to analyse the needs of their
customers and then try to satisfy those needs.
• Today most organisations have implemented the marketing
concept to increase their profit.

Marketing Concept

Different Marketing Concepts
Following are the 5 concepts of marketing:
• Production Concept
• Product concept
• Selling concept
• Marketing Concept
• Holistic Marketing concept

Current & Future Marketing
trends
Following are the current marketing trends:
• Mobile advertising and developing mobile apps
• Gadgets
• Storytelling Commercials
• Association with other brand
• Marketing through Social media.

Cont...
Following are the future marketing trends:
• Marketing by customer reviews
• Offline advertisements
• Customer’s data mining
• Multiple brand marketing under the same portfolio.
• Marketing Processes

Overview of marketing
processes.
 Marketing functions are able to generate effective results for
the EE Ltd.
 Implementation of all the steps in sequential orders is
considered as an essential requirement for increasing
outcomes.
 Following are the steps that are considered in marketing
processing:

Cont...
 Analyzing marketing of the company
 Identifying existing marketing situations
 Target marketing
 Developing marketing strategies:

Roles and responsibilities of
Marketing Manager.
Following are theroles and responsibilities of marketing
manager:
• Analyse market opportunities and company’s ability in the
market.
• Assess the demand of a product.
• Develop marketing strategy and objective.
• Handling budget .

Cont...
• Structure different marketing campaigns.
• Evaluate the performance of the campaigns.
• Emphasize on increasing sales.
• Understand the marketing trends.