Marketing Report: Analysis of Food Truck International Business

This report provides a marketing analysis of Food Truck International, a Canadian small business that builds food trucks. The report begins with an introduction and then proceeds to analyze the company using SWOT and PEST frameworks. The SWOT analysis identifies the company's strengths (mobility, revenue generation), weaknesses (competition, regulations), opportunities (brand extension), and threats (competitive issues). The PEST analysis examines the political, economic, social, and technological factors influencing the business. Political factors include government interference and policies. Economic factors cover Canada's economic state, labor market, inflation, taxation, and exchange rates. Social factors encompass traditions, demographics, and attitudes towards entrepreneurship. Technological factors involve technology access, supply chain disruptions, and customer service innovations. The report concludes by summarizing the key findings and emphasizing the importance of these factors for the business's growth and success, supported by references to academic sources.

Marketing
Name of the Student:
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Author’s Note:

Introduction
The presentation aims at providing an insight
into marketing in relation to a company known
as Food Truck International(foodtrucksint.com,
2019). The company is a small business firm of
Canada that was introduced in the year 1998
and built innumerable trailers and food trucks

Food Trucks International
The company
puts across
quality products
at an unparallel
customer

SWOT Analysis

Strengths
Food truck has the capability of moving to newer
locations. These trucks have the capability of
generating revenue in different ways. Also, the
owner of the food truck can drive in the
populated areas during the lunch, breakfast and
the dinner hours (Mokhtar et al., 2017).

Weakness
Companies like Food Truck
International however face substantial
competitive issues. These trucks also
face regulations based on the food
service business that needs to be

Opportunities
Despite the popularity, the opportunities put
across by the food truck operators are limited.
It is often found that, well known food truck
business capitalizes on its established brand
name through establishment of fixed location
restaurant

Threats
The sole threat faced by the food truck
business has been the enduring competitive
issues (Sadgrove, 2016). Presently, there
exists no law that can have a negative impact
on the ways in which the food truck business
gets conducted

PEST Analysis

Political Factors
The political factors involves (Lipset, 2013). :
Nature and level of interference of national and the local
government in the economic and the business environment.
Policies of Government and systems of governance
systems play a key role in the objectives and nature of
policies

Economic Factors
The economic factors represents (Pomfret,
2013):
The stage of the economy of Canada
Conditions of the labor market
Economic performance of Canada
Inflation rate
Taxation rate
Exchange rate
Disposable consumer income
 Interest rate.

Social Factors
The social factors includes (Gifford & Nilsson,
2014):
 Traditions
Culture
Demographics and the attitude towards
particular services and products
Accepting the spirit of entrepreneurs
 Attitudes related to health and the safety
Gender roles
Societal norm and roles concerning leisure
interest.