Marketing Application Report: GoCarma in Tel Aviv, MAR001-1

This report provides a detailed marketing analysis for the mobile application "GoCarma," designed to connect children in Tel Aviv with free meal options. The report begins with an introduction to the marketing context, followed by an examination of the marketplace, emphasizing the need to support underprivileged children. It then explores market segmentation strategies, with a focus on geographical, psychographic, socio-demographic, and behavioral segmentation. The ideal customer profile is described, including enthusiastic experts, inspired innovators, considerate conventionalists, and reserved rationalists. The report outlines the product element, including the brand name "GoCarma" and the tagline "Feeding the hungry souls." A pricing strategy is proposed, considering human behavior and psychology, market analysis, service-based pricing, competitive landscape, and marketing strategies. The report also details marketing communication proposals, including advertising, personal selling, direct marketing, public relations, and mobile marketing. The report concludes with a timeline and references, providing a comprehensive marketing plan for the GoCarma application.

MARKETING FINAL

TABLE OF CONTENTS
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
Marketplace for the propose application......................................................................................3
Best approach to segmenting market...........................................................................................3
Ideal customer..............................................................................................................................4
Product element...........................................................................................................................5
Pricing strategy............................................................................................................................5
Marketing communication proposals...........................................................................................6
Timeline.......................................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Marketing is the set of activities of institutions for the creations of communication,
delivering and exchange of offerings which help in the creation of value for the customers and
clients. In this report the marketing process is going to be highlighted for the Tel Aviv location
and the application that will highlight the places in which children can eat for free.
MAIN BODY
Marketplace for the propose application
The market place of this application the Tel Aviv needs to provide help to its poor
children which do not get the effective nutritions as much as they need in order to cope up with
the different factors that impact the growth of the children. It has been said this application is
going to b every effective in the management of the ways in which they are able to deliver
services for the social welfare for the development of the actions which required for the better
management of the services (Hao and et.al., 2018). This place is very famous for the high quality
restaurants and also the world-class cafe culture which has been said to be very superb nightlife
scene that has been the reason for the ways due to which it helps the learners to be able to
develop a superb nightlife scene that helps society. The aim of this application would be to work
as a social welfare in order to provide the students with free places to eat. It will target the people
which are going to be ready for making social contributions for the welfare of the society.
Best approach to segmenting market
Following are some of the best approaches to the segmenting the market,
Geographical segmentations :
It has been said that the geographical market segmentation is also the easiest form of
market which is considered to be very essential and effective for the segmentation of the market.
For this application the segmentation done is going to be related to the ways in which the market
can be analysed.
Psycho-graphic Segmentation :

According to this segmentation the individuals this would be directed towards the people
that are said to be have a soft corner towards the ways in which they manage the work in the
organization and its operations.
Socio-Demographic Segmentation :
The culture of the different locations impacts the behaviour of the society which becomes
a key aspect to the ways in which the organization provides the critical factors towards the
targets for the application (Azemi and et.al., 2022).
Behavioural segmentation :
As per this segmentation the application will be able to target those individuals that have
the behaviour towards social contributions.
Data sources :
The use of data can help this application target the customers segment that it wants to
reach in order to achieve the growth that is required.
Ideal customer
For this application of which is going to be build for the development of sustainability it
is very important to be able to understand the ways in which they are able to develop their
understanding in the ways of what are the factors that actually influence the learning of the
organization. For this application the key ideal customers are going to be the following,
Enthusiastic expert :
It is also the type consumer that are known to be the ones that prioritize the system for the
sustainable thinking. These are generally of the age group of 35-45 and have medium to high
level of eduction (Nyu, Nilssen and Kandemir, 2022). For these individuals it is going to be very
important to be able to develop sustainability and eco-friendly living that helps the work to be
able to convince the application about the activities.
Inspired Innovator :
These are generally that customer which are motivated to certain extent towards the ways
in which they want to manage the operations that is helpful for the urban and higher education.
The group has been able to prioritize innovation in a form that is helps the organization in
building the forward thinking.
Considerate Conventionalist :

They are the ones which would see the sustainability at the middle of the road for being
compared to the previous two audiences. It helps the sustainability brand for being more
important and also slightly less conventional.
Reserved Rationalist :
It has been said that the audience is made up of consumers which develop a look out for
the value for themselves. It can be said that the audience that struggle for convincing the positive
of the sustainability it is considered to be the ones that help the consumers to be able to believe
that the products are good and can help the organization in the generation of the much less
attractive audiences.
Product element
This application that is based for feeding the children in Tel Aviv location will be named
as GoCarma. This product will be developed for the purpose of serving the children which do not
get to eat on time and find them the restaurants that will provide such facilities. Tag line for this
application would be “ Feeding the hungry souls”. This slogan will hit the customers that are
going to be targeted by this application.
The proposal of this product that the application is going to offer is the visitors the list of
restaurants in which the children can be fed for free. Hence, for the application the reason this
product will be working is that the slogan which shows the emotional side of the social welfare
activity that this application would want to achieve. This will attract the customers and the
visitors and contribute towards the ways in which they can achieve the success that they are
looking for.
Pricing strategy
The pricing strategy for this application would be determined with the use of the
following factors such as,
 Human behaviour and psychology which will help in determination of the amount of
money the visitors would be ready to spend on the social benefits for the children an d
their diet (Dinku and et.al., 2021).
 Determination of the market and the money the people spend would also be very
effective way of determining the spending this application would be able to generate.
 Price will be paid by the consumers when they receive the services that they want which
is locating the restaurants hence, they can be charged only for that particular services.

 In order to successfully plan the price of the organization it is very important for the
company to be able to study and plan the competitive landscape for the organization that
allows the business to gain or discover opportunities that are essential for the
competition.
 For the marketing the use of strategies that are considered to be very essential has been
considered to be very effective for the organization to gain competitive advantages.
Marketing communication proposals
The tools this application would be able to use in order to develop the marketing
practices of GoCarma application would be,
Advertising :
This is going to be the non personal form of communication in which the marketing
would be able to achieve the results that are required for gaining the competitive advantages that
are required. This is a tool that helps the application to reach the potential customers that can
hence, be communicated.
Personal Selling :
Personal selling is also a very effective way which has been seen to be the factor that the
organization needs to consider in order to directly approach the customers for selling the services
of the product. This is also considered to be the key way in which the business can gain the
competitive advantage that is required for the influencing the users directly towards spending on
the selected application.
Direct marketing :
The marketing which is done directly has been considered to be the ways in which the
organization is able to establish the connection that is related to GoCarma application efficiency.
Public Relations :
For an application the use of the proper marketing tools and techniques are also
considered to be the best way in which it can provide the company with the benefits that are
needed. It has been said that the organization can relate the development of a positive image that
helps in management of the operations (Li, Swaminathan and Kim, 2021).
Mobile marketing :
It can be said that the factor which is considered to be the most effective in this
conditions and has been considered to be the factor which is able to be analysed for the market.

The focus of this organization has to be on the ways in which the market is able to create
success.
Timeline
CONCLUSION
From the above project it can be concluded that the application with the help of proper
marketing proposal is going to be able to generate new strategies that are required for gaining
effectiveness that is necessary for this organization. It has been found that this business can
create new organization operations that are considered to be developing with the influence of
operational management and also the marketing channels that are considered to be effective. This
project has also provided the Gantt chart that is useful for the complementation of the marketing
experiences.

REFERENCES
Books and Journals
Azemi, Y., and et.al., 2022. Luxury fashion brand customers’ perceptions of mobile marketing:
Evidence of multiple communications and marketing channels. Journal of Retailing and
Consumer Services. 66. p.102944.
Dinku, A., and et.al., 2021. Analysis of beef cattle marketing channels under transaction costs in
rural Ethiopia. International Journal of Agricultural Research, Innovation and
Technology (IJARIT). 11(2355-2021-1224). pp.37-48.
Hao, J., and et.al., 2018. Cooperative membership and farmers’ choice of marketing channels–
Evidence from apple farmers in Shaanxi and Shandong Provinces, China. Food Policy.
74. pp.53-64.
Li, C., Swaminathan, S. and Kim, J., 2021. The role of marketing channels in consumers’
promotional point redemption decisions. Journal of Business Research. 125. pp.314-
323.
Nyu, V., Nilssen, F. and Kandemir, D., 2022. Small exporting firms’ choice of exchange mode
in international marketing channels for perishable products: A contingency approach.
International Business Review. 31(1). p.101919.
Online
How to Choose the Right Pricing Strategy for your Mobile App Project, 2022[Online]. Available
through: <https://appinventiv.com/blog/how-to-choose-right-app-pricing-strategy/>
The Audiences Sustainable Brands Should Be Targeting, 2021 [Online]. Available through:
<https://latana.com/post/audience-sustainable-brands/>