Principles of Marketing Report: Point the Landmark App Analysis

This report provides a comprehensive analysis of the 'Point the Landmark' app's marketing strategies. It begins with an introduction to marketing principles and their application to the app. The main body of the report delves into the app's target market, which includes tourists and travelers interested in exploring new places and learning about different cultures. It then outlines the various features of the app, such as geo-tracking, weather forecasting, historical place history, language translation, social traveling, currency converter, and world clock time converter. The report also discusses the app's development cost, which is primarily funded through advertisements and downloads. The marketing mix, including product, price, place, and promotion, is evaluated. The report also covers the app's marketing communication strategies, recommending a budget for development and promotion. The conclusion summarizes the app's benefits for its target market and the effectiveness of its marketing strategies.

PRINCIPLES OF
MARKETING

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Target Market...............................................................................................................................3
Features of 'Point the Landmark' App..........................................................................................3
Development Cost........................................................................................................................3
Marketing Mix.............................................................................................................................4
Marketing Communication..........................................................................................................4
CONCLUSION................................................................................................................................5

INTRODUCTION
Marketing strategy help every business to achieve its goals and objective. Basic principle of
marketing is price, place, product and promotion. These principles help business in growth. This
report will target the tourism app 'Point the Landmark' and its marketing principles. This app is
used to show famous tourist landmarks and its culture story so tourist can understand place in
better way. Report will help to understand marketing principle of 'Point the Landmark' app. It
also shows the features of the app. This report also present the mar-comms and marketing mix
for the app and in the end it also recommends budget for the app.
MAIN BODY
Target Market
'Point the Landmark' app is help tourist and travellers to point the famous landmark and also
help to understand the culture of specific place. This app target market are tourist and travellers
who love to travel and explore new places and love to learn about different cultures. It is because
this app help to tourist to find famous landmarks and places in cities.
Features of 'Point the Landmark' App
Point the landmark app has various features such as
Geo Tracking- It helps tourist to reach at desired location.
Weather forecasting- This feature help tourists to give weather information at particular place.
Historical Place History- In this feature tourist can get knowledge about particular historical
places history.
Language translator- It will help tourist from different countries to understand locals language.
It also has some features such as speak, write, translate etc.
Social Travelling- It is new trend and it will help tourist to make travelling plan and also helps to
find travel buddy.
Currency Converter- This feature helps different countries tourists when they exchange their
currency. They may face issue so this will help them when they change their currency.
World Clock Time Converter- This feature tourist can use to check exact time according to
country. It is important feature that allows accurate time of different time zones.
Development Cost
'Point the Landmark' rise fund by advertisement and number of downloads. It doest not charge
any single amount from tourist it is free available for tourist and travellers. All the features of the

app is totally free for everyone. App make money by different advertisement which are running
on app. For the 'Point the Landmark' app development cost is taken by different investors and
stakeholders.
Marketing Mix
It helps the app to analysis the external elements of the environment. This evaluates 4Ps such as
Product, Place, Price and Promotions.
Product: This elements help to understand the 'Point The Landmark' app design, quality, range
and features. App is design for tourist who love to explore. Quality of the application is user-
friendly. Tourist can easily operate the app. Till now its not much famous so its range is no high.
Its only available for locals. App features are useful and easy to operate.
Price: This app is free for tourist and users but by advertisement and shares it makes money.
They run different applications' advertisement on the screen and take money from the app
companies. It also charges a fixed amount from the tourist to stop advertisement from the screen.
They also take money from hotels and cafes for promotions.
Place: The 'Point the Landmark' is now locally available in cities for tourist attraction. This app
helps tourist to find cafes and hotels and famous landmark and market. For this they take charges
from cafes hotels.
Promotions: For this app company pay huge amount in promotion to attract customers. It uses
different promotion activities such as advertising, direct sale, public relation etc. It uses different
apps also to promote their app on other app screen, so they can get attention of different users.
Marketing Communication
It is an important element for app marketing. As this app is not available for all so marketing
communication is required to provide drive download link to tourist users. According to app
features and target market its budget is recommended as,
Base Total
Development Cost $2000
Asset $2000
Software Application cost $45000

IT developers $15000
Total $64000
This huge investment is done by stakeholders and by loans. Marketing communication help
“Point the Landmark” app in various way to promote app such as it use sales and promotions,
advertising, personal selling, interactive marketing, direct marketing, public relations, and event
experiences.
CONCLUSION
This report concludes that 'Point the Landmark' app is used for point the famous and help the
tourist to learn about culture of the specific place. This report also shows that the app is benefited
for target market and its various features help tourist and travellers in heir journy. It also presents
marketing mix and marketing communication and how these methods help to promote app. It
also recommended the realistic budget plan for the app.

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