This report provides a comprehensive marketing analysis of Metro Bank, a prominent UK financial institution. It begins with an introduction to Metro Bank, highlighting its unique offerings like free credit cards and quick account opening. The report then delves into Task 1, exploring the importance of understanding customer needs, wants, and demands, providing examples relevant to Metro Bank's services. Task 2 focuses on situation analysis, including a SWOT analysis, and macro analysis, covering political, environmental, social, economic, and technological factors (PESTLE). Competitor analysis is also performed, comparing Metro Bank to Barclays, HSBC, and Standard Chartered. The report concludes with an examination of the 7Ps of marketing, outlining the key marketing mix elements for Metro Bank. This includes product, place, price, promotion, people, process, and physical evidence. The report provides insights into Metro Bank's strengths, weaknesses, opportunities, and threats, offering a well-rounded view of its marketing strategies and market position.