Marketing Principles and Practice: Ryanair Case Study Report

This report provides an overview of marketing principles and practices, defining key marketing concepts such as production, product, sales, marketing, and societal orientations. It analyzes the effectiveness of these concepts, using Ryanair as a case study to illustrate their application in a real-world business context. The report examines Ryanair's market position, consumer behavior, and the impact of various marketing strategies. It includes data and statistics to support the analysis, followed by conclusions and recommendations for the company. The report also includes references to relevant academic sources.

Marketing Principles
and practice

Content
• Introduction
• Marketing concept
• Marketing concepts and its effectiveness
• Conclusion
• Recommendations
• References

Introduction
Marketing is defined as a business process of creating relationships and
to attract as well as satisfied their customers. It involves doing
promotion, advertisement, as well as distribution of goods and
services for sales. Effective marketing practices and principles
depicts the methods of high level business operations.

Define key concepts of marketing
Marketing concepts considered as a
philosophy which a company
implement to increase profits, sale,
takes competitive advantages as well as
satisfy customers.

Production orientation
In this concept businesses were concentrate on
manufacturing, production as well as
efficiency issues to increase the supply and
minimise cost. The company focused on the
mass production at low cost and creates
demand for products itself and maximise
profit.

Product oriented
It based on the customers favour products which are produced on the
basis of high quality, low prices, innovative features etc. and
focused on continuous product improvements as per the needs and
requirements of the consumers. Product oriented company emphasis
on products only not the consumer's needs and expectations.

Sales oriented
This concept emphasised on the
making actual sale of their
products and services
regardless the quality and
customers needs. This can be
done through large scale selling
and promotional efforts

Marketing oriented
This focused on customers needs and
wants and makes goals and
objectives accordingly. It is
considered as a customer first
approach or sense and responds
philosophy as well as delivers the
desired satisfaction better then their
competitors.

Societal marketing oriented
This market strategy delivers value to their customers in a manner that
develops and maintain well beings of customer's and society's as a
whole. It puts human welfare first or on top before profits and needs
satisfaction.

Marketing concepts and comment
effectiveness
Production orientation: For example Ryanair has already deals in low
cost and no frills travel but the company can focused on mass
production of airlines products or brings efficiency in their product
manufacturing and production process.
Product oriented: For example innovative features such as reliability,
availability of fares, services, on-board comfort as well as clarity in
fees under control which Ryanair cannot manage in several ways.

Marketing concepts and comment
effectiveness
Production orientation: For example Ryanair has already deals in low
cost and no frills travel but the company can focused on mass
production of airlines products or brings efficiency in their product
manufacturing and production process.
Product oriented: For example innovative features such as reliability,
availability of fares, services, on-board comfort as well as clarity in
fees under control which Ryanair cannot manage in several ways.

Continue...
Sales oriented: For example Ryanair web sites will be used to analyse
the key prospectives of e-commerce but it can also analyse business
and marketing strategies as well as future site development.
Marketing oriented: For example Ryanair can use marketing practices
and approaches to satisfy their customers needs and expectations by
using customer oriented plans.