Marketing Fundamentals Report: Sainsbury Analysis, UK Retail

This report provides an in-depth analysis of marketing fundamentals, utilizing Sainsbury's as a case study. It begins with an introduction to the core concepts and then delves into a PESTEL analysis, examining the political, economic, social, technological, environmental, and legal factors impacting Sainsbury's. The report continues with a SWOT analysis, evaluating the company's strengths, weaknesses, opportunities, and threats. Further, it applies Porter's Five Forces model to assess the competitive landscape. The 4Ps of marketing (Product, Price, Place, Promotion) are then discussed, outlining strategies. The report concludes with a summary of findings and references used. This assignment helps in understanding the real-world application of marketing principles within the retail industry, providing insights into strategic planning and market analysis. The report is a part of marketing fundamentals module, designed to help students in understanding marketing concepts.

Marketing Fundamentals

Table of content
 Introduction
 PESTEL analysis
 SWOT analysis
 Porter's five force model
 4 P's of marketing
 Conclusion
 Refrence

INTRODUCTION
Marketing fundamentals are those fundamentals which
has been used in order to seek over finding asset with
discounted value over stream with future cash flow
that is attached over asset. This is consider as one of
the most important factor through determining and
making evolution expected upon earnings.

PESTLE analysis on Sainsbury
Political: This factor is based upon seeking towards
development of political policies that is been done by
government. In relation to sainsbury tax policies form by
government directly affects selling of an organization like
Sainsbury.
Economic: These factors are based upon employment, import
and export rates with inflation or deflation. If export is been
restricted then profit is going to be decreased of sainsbury.

SWOT analysis
Strength
Sainsbury is an well established
retailer in UK. This adds plus point
towards it selling of products.
competitors.
Weakness
Sainsbury should focus upon
developing innovative ideas to
attract customers which is going to
stop brand switching.
Opportunities
Sainsbury requires being an well
established organization has
opportunity for expanding itself
within village.
Threat
Competitors are biggest threat to
Sansibury. So, its is required to
develop strategies which helps in
staying ahead of its competitors.

Porter's Five Force
Competition in the Industry
In this competitors is been focused upon and if an
organization like sainsbury is required to stay ahead of
its competitors then it is require to understand moves
of its competitors. This helps in staying ahead of its
competitors.

4 P's of marketing
Promotion: It is helpful for Sainsbury in introducing of
its new products within market. Though this product
reaches to its customers.
Product: Product has to be prepared by Sansibury by
understanding needs and demands of customers.

Conclusion
In this presented evaluation and reasoning is been assess
tied through summarizing effectiveness and making
potential data insights bringing in organization and
industry over knowledge which is extracted form past
data. Role played by information which makes
organization in bringing creativity and innovation which
work upon environment entity, products and services
which makes dynamic business environment within
industry of retail.

Conclusion
From the above discussion it can be concluded that
marketing fundamentals is that process which helps in
making organization attain sustainability in relation to
future reference.

References
Albert, K and et. al., 2019. Fundamentals of Entrepreneurship (ENT300)
High Tech Cyber Cafe.
Litvinenko, I.L and et. al., 2019. The fundamentals of digital economy. AD
ALTA: Journal of Interdisciplinary Research, 9(1 S7), pp.30-37.

Thank You