Principles and Practices of Marketing for Vauxhall Motors

This report examines the principles and practices of marketing, using Vauxhall Motors as a case study for its potential expansion into the Indian market. It begins with an introduction to marketing principles and a brief overview of Vauxhall Motors. The report then undertakes a situational analysis of the Indian market using a PESTLE analysis, followed by a discussion of Vauxhall's marketing strategy, including market and product development strategies. Tactics, such as the marketing mix (4Ps), are outlined, along with an action plan detailing financial aspects like office expenses, raw materials, and promotional costs. A Gantt chart is included for project management and control measures are discussed. The report concludes by summarizing key findings, emphasizing the use of the SOSTAC framework, PESTLE analysis, and SMART objectives, and providing a list of references. The report aims to improve the company's profitability and growth.

Principles and practices of
marketing

Table of Content
 Introduction
 Situational analysis
 Strategy
 Action
 Gantt chart
 Conclusion
 References

Introduction
Principles of marketing are methods or ideas which company use for efficient
marketing strategies, these principles are used for promotion of product or
services. This report is presented in context of Vauxhall motors which is British car
manufacturer. Company was founded by Alexander Wilson in 1857, headquarters
of company is in Luton, United Kingdom.

TASK 1
Situational analysis of macro environment for given country India is explained with
help of PESTLE analysis.

Continue…
Political Economical Social Technological Legal Environmental
Various political
factors such as
government
policies,
politician's
interest, and well
defined taxation
system are some
political factors
which may
impact Vauxhall's
business in India.
Indian economy is
significantly stable,
and numerous
policies such as
reduction in
industrial licensing,
formation of FIBP
and others can be
very helpful for
Vauxhall to expend
business in country.
Company can
get impacted by
age factor in
country, 70% of
Indian
population is in
between 15-65
so Vauxhall can
introduce its
products by
keeping this
factor in mind.
India is a
developing
country, and
technology is
growing rapidly
in country so it is
a big opportunity
for Vauxhall to
explore Indian
market and
launch products.
There are legal
policies in
country such as
minimum wage,
disability
discrimination
and so on
company can
follow these
legislations and
grow its business
in country.
Because of rapid
industrialisation
environment of
country has been
affected so
Vauxhall will
have to follow
environmental
laws to run
business in India.

Continue…
 Objectives: Vauxhall is a car manufacture but to enter in India company is going
to introduce a new product that is farming shower or sprinkler. Company wants to
invest in Indian market for sale of its new products shower and increase
profitability of company. Following are objectives which company wants to
achieve in upcoming years.

Strategy
 Strategy: A strategy is plan or policy which is used by any organisation to achieve
their goals or objectives(Fares,2019). For growth and development of organisation
in India, company is using numerous strategies. Market development strategy and
product development strategy are used by company for achieving sales and
organisational objectives of firm.

Continue…
 Tactics: Tactics are plans or tools which are used in achieving short-term
objectives or goals of organisation. These are actions which can impact long
term business strategies. Marketing mix is one of tactics used by Vauxhall to
expand company's business in India. 4Ps of marketing mix are delineated for
increasing company's profitability and growth.

Action
Action: Vauxhall is expanding its business in India with a new product which is
farming shower.
Particulars Amount ₹
Office expenses (land acquiring) ₹ 2,00,000
Plant and machinery expenses ₹ 5,00,000
Raw material ₹ 1,00,000
Administration expenses ₹ 50,000
Product development (Farming shower) ₹ 25,000
Market development (research and
development)
₹ 20,000
Salary ₹ 2,00,000
Promotional expenses ₹ 25,000
Distribution expenses ₹ 80,000
Miscellaneous expenses ₹ 90,000
Total ₹ 12,90,000

Continue…
 Control: Control is a process followed by companies to Set standard for
achieving goals or objectives of company in a predetermined time. In this
process company compares its achievement with pre-determined standards to
evaluate growth and profitability of company for a specific time period.

Gantt chart

Continue…

Conclusion
This report concludes principles and practices of marketing, to improve profitability and
growth of company. SOSTAC framework is broadly explained to analyse and evaluate
opportunities of business in new market by company. Pestle analysis is conferred for
situational analysis of company along with smart objectives of company. Further this
report is explaining marketing strategies and tactics used by company. Action plan or
budget of company is also briefly highlighted in this report as well as control standards
applied in organisation are explained.

References
 DiMartino, C. and Jessen, S. B., 2018. Selling school: The marketing of public
education.
 Khazzaka, M., 2019. Pharmaceutical marketing strategies’ influence on
physicians' prescribing pattern in Lebanon: ethics, gifts, and samples. BMC
health services research. 19(1). pp.1-11.
 Mkhize, S. and Ellis, D., 2020. Creativity in marketing communication to
overcome barriers to organic produce purchases: The case of a developing
nation. Journal of Cleaner Production. 242. p.118415.
 Qaisar, F. S. and Muhamad, N., 2021. Internal marketing: a review and future
research agenda. Asia Pacific Business Review, pp.1-34.
 Rytkönen, P., Vigerland, L. and Borg, E. A., 2019. Georgia Tells its Story:
Wine Marketing Through Storytelling.

Thank you