Marketing Research Report: Analyzing Talent Management at Amazon, 2024

This report examines Amazon's talent management practices, focusing on attracting, developing, motivating, and retaining high-performing employees. It begins by defining talent management and providing a brief overview of Amazon as a company. The research aims to analyze the strategies Amazon uses to attract and retain talent, the influence of talent management on organizational success, and the company's approach to providing equal opportunities based on age. The report outlines research objectives, research questions, and a project management plan with a milestone schedule and project schedule to monitor and complete the research aims. The report also includes references to relevant books and journals. The report provides a detailed analysis of Amazon's talent management program and its effectiveness.

Marketing
Research

Table of Contents
MAIN BODY...................................................................................................................................1
P1. Devise clear aims and objectives for project related............................................................1
1. What is Talent Management?..................................................................................................1
2. Description about company.....................................................................................................1
Research Aim...................................................................................................................................1
Research Objective..........................................................................................................................2
Research Questions..........................................................................................................................2
M1: Produce a comprehensive project management plan, milestone schedule and project
schedule for monitoring and completing the aims and objectives of the project........................2
REFERNCES ..................................................................................................................................3
.........................................................................................................................................................3

MAIN BODY
P1. Devise clear aims and objectives for project related.
1. What is Talent Management?
The term Talent management is having flexible process that involves practise to
identifying and attracting to potential employees who delivering outstanding performances in
organisation. Effective employees are consider as developing their skills and constantly positive
influence which develop their performances (Nilsson., 2019). The objective of talent
management is to making efficient or motivated workforce who serving their role by implement
skills and knowledge for long term aspects. Human resource department of Amazon company is
responsible to conducts talent management program where it helps to identifies high valuable
employees. These employees get promoted and recognised through their manager or superior
that increase job satisfaction as well as long term stability.
2. Description about company.
By selecting organisation is Amazon incorporated which is an American multinational
technology company as it located in Seattle, Washington (Nunan and Domenico., 2019). They
deals on e-commerce, cloud computing, digital streaming and artificial intelligence trait sources
of products and services to deliver to customer. As there are four big companies across the world
as Apple, Facebook, Google and Amazon (Xi and et. al, 2017). Amazon becomes one of the
most influencing business venture towards economic as well as culture in world. Founder of this
company is Jeff Bezos in Bellevue, Washington on 5 July 1994.
The company has started their online business marketplace for books but expanded to sell
variety of products like electronic, software, video games and other home appliances related
goods and services (Tulung and Ramdani., 2018). As number of employees are working more
than 100,000 with more generating income $280.522 billion.
Research Aim
The aim of research is to analyse the process which is assort by researcher or manager of
Amazon to attract, develop, motivate and retain high performing employees of different age
groups.
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Research Objective
 To analyse the the types of strategies that Amazon is using to attract and retain talented
workforce.
 To analyse the influence of talent management over the organisational success.
 To investigate over the way Amazon offers equal opportunities to its employee based on
age profile.
Research Questions
1. What are the types of strategies which utilise by Amazon to attract talented workforce?
2. How talent Management can influence to organisation success?
3. How Amazon pays in equal opportunities to its employees?
M1: Produce a comprehensive project management plan, milestone schedule and project
schedule for monitoring and completing the aims and objectives of the project.
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REFERNCES
Books and Journals
Nilsson, J., 2019. Know your customer: Client captivation and the epistemics of market
research. Marketing Theory. 19(2). pp.149-168.
Nunan, D. and Di Domenico, M., 2019. Rethinking the market research
curriculum. International Journal of Market Research. 61(1). pp.22-32.
Tulung, J.E. and Ramdani, D., 2018. Independence, size and performance of the board: An
emerging market research. Corporate Ownership & Control. 15(2).
Xie and et. al, 2017. Context-based image recognition for consumer market research. U.S.
Patent 9,569,692.
Online
Talent Management. 2020 [Online] Available Through: <https://www.valamis.com/hub/talent-
management>.
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