Marketing Research Reflective Journal: Learning and Insights Analysis

This reflective journal entry analyzes the scope and impact of marketing research. The author reflects on the evolution of their understanding of marketing research, emphasizing its importance beyond simple advertising and promotion. The journal explores the 'what,' 'why,' 'when,' and 'how' of consumer preferences, highlighting the significance of understanding consumer needs, advertising strategies, and competitive marketing. The author evaluates the benefits of marketing research, including its support for business strategies and its influence on professional development. The journal also identifies areas for further exploration, such as quantifying the return on investment in marketing research. The author concludes by emphasizing how their learning has enhanced their skills and abilities, leading to a deeper understanding of the competitive marketing landscape and its practical applications in a corporate environment. The author references several academic articles to support their insights.

RUNNING HEAD: PROJECT MANAGEMENT 0
“REFLECTIVE JOURNAL LEARNING”
“MARKETING RESEARCH”

PROJECT MANAGEMENT 1
DESCRIBE I learn that scope of marketing research does not
only concentrate on particular, but provide real
insights regarding the wants and desires of the
customers. Therefore, through evaluating the
opinion of the authors, the article that in the
marketing research manager focuses on
performing the research regarding product,
advertising, pricing of the product, forecasting
regarding the sales (Luchs et al., 2016). I also
read that it supports the company to understand
the estimate about the sales and also supports in
reducing the cost and expenditure of the
company.
Therefore, the estimation revealed that it also
supports in developing the strategies and also
developing competitive marketing plan for the
company. Furthermore, I also believe that it can
provide various benefits to the company by
understanding their target consumers. It can
develop the strategies for advertising the product
and services (Kennedy, 2017).
INTERPRET The most interesting thing which I learn about this
topic is that marketing research provides
information the answer about “what”, “why”,
“when” and “how” that is what product and service
exactly liked by the consumer, where to deliver and
how much is to delivered. This is interesting
because it can supports in understanding the
particular activity which is to be performed in the
particular point of time in specified.

PROJECT MANAGEMENT 2
Furthermore, I previously thought that scope of
marketing research only lie up to advertising and
promoting the products and services which is now
know to be wrong. It is because the scope of
marketing research increases in various which start
from understanding the consumer’s needs to
reaching it to the final consumers (Wedel & Pieters,
2017). This gains my intellectual skills by providing
information about marketing research and I also
gain more knowledge through journal. This also
supports in clarifying various questions about
marketing research.
EVALUATE The understanding of marketing research also
increase my capability to research other topics in-
depth by answering various question such as when,
what, how etc. This can also support me to
understand the areas which can attract more
consumers (Kienzler & Kowalkowski, 2017). So
that I can suggest my friends regarding the activities
which most companies use to attract consumers.
Furthermore, there is one thing which I want to
cover but I could not cover which is to understand
the ration of benefit scope of marketing research
provided to the company. This I could not cover but
want to know because estimation revealed that
company invests more in doing marketing research
and it impacts the functioning of the business in
higher manner.
I changed my mind regarding the result of the topic

PROJECT MANAGEMENT 3
because my present learning not meet the aspects
which earlier I think was and this new learning
supports me in getting more knowledge and
increases my skills and abilities.
PLAN I believe that my learning can support me in future
to develop in professional manner because of
understanding the competitive marketing plan by
covering the aspects which company research in
marketing for increasing their productivity. Through
this learning, I can get various benefits in future that
is in corporate environment
I can suggest my managers in developing plans and
policies. I can also provide guidance regarding the
tools which can be used for advertising the
particular product and can select my target audience
so that productivity will be managed in company.
References

PROJECT MANAGEMENT 4
Kennedy, A.-M., 2017. Macro-social marketing research: philosophy, methodology and
methods. Journal of Macromarketing, 37(4), pp.347-55.
Kienzler, M. & Kowalkowski, C., 2017. Pricing strategy: A review of 22 years of marketing
research. Journal of Business Research , 78, pp.101-10.
Luchs, M.G., Swan, K.S. & Creusen, M.E., 2016. Perspective: A review of marketing research
on product design with directions for future research. Journal of Product Innovation
Management , 33(3), pp.320-41.
Wedel, M. & Pieters, R., 2017. A review of eye-tracking research in marketing. Routledge.